FORMICHELLI/CIG START RUN COFFEE BA

Make every hour you run a bar a happy one. You’re no idiot, of course. You know it takes more to run a bar than pouring beer and keeping peanuts on the tables. Whether you’re interested in serving drinks only or adding food or even entertainment, running a bar requires a lot of business savvy. The Complete Idiot’s Guide® to Starting and Running a Bar will show you exactly how to build and manage the business of your dreams. In this Complete Idiot’s Guide®, you get: • The essentials of creating a business plan for the type of bar you want to own and operate. • The lowdown on legalities involved in serving alcohol and food—as well as offering live entertainment. • Business-saving advice on dealing with vendors, suppliers, and employees. • Marketing and advertising suggestions based on your budget.

Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.

You’re no idiot, of course. You’ve had the pleasure of staying at a few bed and breakfasts, and you’d love to open a charming inn of your own. But when you think about what it takes to get a business up and running, you want to hang the Do Not Disturb sign. This is your wake-up call! The Complete Idiot’s Guide® to Running a Bed and Breakfast will show you it can be easy and fun—and a great way to meet new people and make money. In this Complete Idiot’s Guide®, you get: • Useful insights into the booming B&B industry. • A simple test to help you decide if you have what it takes to succeed in the B & B business. • Idiot-proof guidelines for converting a house into a B&B. • Expert advice on accounting and business issues. • An insider's look at the new trends in guest services.

Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

The perfect book to get readers up and running—by a major name in marathons The Complete Idiot's Guide® to Running, Third Edition, offers instruction on developing ideal running techniques for personal fitness or competition. Through easy–to–follow steps designed to gradually build their abilities, readers learn how to choose reliable running gear and create an effective training and running program. • Features expert tips on nutrition, reducing stress with exercise, avoiding and treating injuries, and entering 5K, 10K, and half and full marathons • Provides basic training plans and illustrations of stretching positions, muscle diagrams, running apparel, and more

A comprehensive guide to get you ready for race day. According to the rule books, a marathon is 26.2 grueling yet exhilarating miles. Millions of people run marathons around the world. Many more millions dream of doing it. But novice or veteran runners, marathons require training and plenty of it. Certified marathon coach David Levine and dedicated marathoner Paula Petrella know how to get anyone in shape for the race and share the entire procedure in clear, jargon free language. • Includes dozens of instructional photos. • Practical advice that addresses the needs of men and women of all ages.