The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Sport is big business. This work explores the business and economic dynamics of the sports industry from a diverse array of perspectives that cover the industry's macroeconomic, management and marketing/promotion issues.

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages provides students with a comprehensive overview of sports from ancient to contemporary times, chronicling how sports evolved into a multibillion-dollar industry. The book also demonstrates how modern sports, markets, and culture are intrinsically intertwined and constantly influence each other. The book is divided into two units. Unit I begins with a chronological discussion of the evolution of sports from religious and martial purposes to a rationally driven industry. It then examines the unique interplay between politics and sports, and religion and sports. Unit II focuses on the business aspects of sports with chapters dedicated to the youth sports industry and its role in a culture of consumerism, the college sports industry as a financial resource for colleges and universities, and the sport media industry with regard to mass media systems, athlete representation, and more. Additional topics addresses include the global economics of sports and the Olympics. Thoroughly engaging and unique in critical perspective, The Business of Sport is an ideal resource for courses in sports management, sociology, cultural studies, marketing, and psychology. Adrian J. Tan is the Sociology Program coordinator at the University of North Texas at Dallas, where he teaches courses in the sociology of sport, sport and masculinity, women and sport, sociological theory, urban sociology, and sport, market, and culture. He holds master's degrees in sociology and international affairs from Ohio University and a Ph.D. in sociology with specialization in social psychology and ethnic identity from the University of North Texas. Dr. Tan is the author of Human and the Environment, Million Dollar Muscle, and Changing Relationships.

Perspectives offers: the thorough dissemination of sport science information to all interested organisations and institutions, and the application of sport science results to practical areas of sport. In each volume of Perspectives, expert contributions from several different sport science disciplines address relevant physical education and sport science themes.This volume includes 12 chapters with international viewpoints from leading practitioners and researchers on key issues affecting the big business of sport such as: nation-building, volunteerism, women's impact on sport business, agents and athletes, sport management degree programmes, a behind the scenes look at professional sport and an outlook for the future.