Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.

Traditional marketing methods such as billboards, print ads or radio are often too expensive for new business owners. This doesn't mean that they couldn't use the publicity to boost their sales, but they simply can't afford it. So how do you get customers when you don't have a huge marketing budget?Using digital tactics such as SEO, content marketing, video marketing, mobile marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit. And, with the help of the latest online and productivity tools, you'll optimize your time at work. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors. In this quick reference guide, I will share with you tactics, tools, digital trends and insights that will set your business up for success. In an ever-changing digital landscape, success in business can sometimes depend on what you do -- or don't do -- online.

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

A hilarious memoir about a newly single mother who makes a seemingly impossible resolution: to stay in her century old-farmhouse and continue raising her three boys on well-water, chopping wood, and dirt. “Glints with Link's raw, willful energy.... Possesses that rare, elusive, but much sought-after feeling of authenticity." (The New York Times Book Review) When Mardi Jo Link finds herself newly single after nineteen years of marriage, she decidesto stay in her old farmhouse with her three boys. Armed with an unflagging sense of humor and a relentless optimism that would put Rebecca of Sunnybrook Farm to shame, Link and her resolute accomplices struggle through one long, hard year of blizzards, foxes, bargain cooking, rampaging poultry, a zucchini-growing contest, and other challenges.

If you start a business with little money and make it successful, you are considered a bootstrapper. BOOTSTRAPPER'S SUCCESS SECRETS is a blueprint for doing exactly that--starting and building a business with very little capital. Author Kimberly Stansell incorporates her own entrepreneurial triumph, including tips, secrets, and advice for overcoming financial barriers.