The Bling Dynasty

The Bling Dynasty
Title The Bling Dynasty PDF eBook
Author Erwan Rambourg
Publisher John Wiley & Sons
Total Pages 292
Release 2014-10-13
Genre Business & Economics
ISBN 1118950291

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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

The Bling Dynasty

The Bling Dynasty
Title The Bling Dynasty PDF eBook
Author Erwan Rambourg
Publisher John Wiley & Sons
Total Pages 292
Release 2014-07-29
Genre Business & Economics
ISBN 1118969707

Download The Bling Dynasty Book in PDF, Epub and Kindle

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

Future Luxe

Future Luxe
Title Future Luxe PDF eBook
Author Erwan Rambourg
Publisher Figure 1 Publishing
Total Pages 327
Release 2020-09-22
Genre Business & Economics
ISBN 177327127X

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In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

Notes on Chinese Literature

Notes on Chinese Literature
Title Notes on Chinese Literature PDF eBook
Author A. Wylie
Publisher BoD – Books on Demand
Total Pages 306
Release 2021-11-04
Genre Fiction
ISBN 3752532297

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Reprint of the original, first published in 1867.

Research Handbook on Luxury Branding

Research Handbook on Luxury Branding
Title Research Handbook on Luxury Branding PDF eBook
Author Felicitas Morhart
Publisher Edward Elgar Publishing
Total Pages 368
Release 2020-04-24
Genre Business & Economics
ISBN 1786436353

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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

Shaq Talks Back

Shaq Talks Back
Title Shaq Talks Back PDF eBook
Author Shaquille O'Neal
Publisher Macmillan
Total Pages 310
Release 2002-02-18
Genre Biography & Autobiography
ISBN 9780312982591

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Shaq talks openly about his childhood, his life, his rivalries, and his career. Recounts the remarkable progress of his basketball career.

Girl Sinner, Lady Saint

Girl Sinner, Lady Saint
Title Girl Sinner, Lady Saint PDF eBook
Author James E. Shaw
Publisher James Shaw
Total Pages 364
Release 2009-12
Genre Juvenile Fiction
ISBN 9781615826711

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Dr. James E. ShawA¢a¬athe only researcher allowed inside some of the countryA¢a¬a¢s state youth prisons to conduct four-year interviews of children who killedA¢a¬abrings, based on his professional case files, this novel featuring teenage Candela McQueen. Candela gets her life back together in state youth prison and emerges as an adult parolee to become lead singer of the hip-hop group JEZEBEL, and an international mega-celebrity. Her fan base, the A¢a¬AGreat Dame Fan Club,A¢a¬A is enormous. Diva Candela McQueenA¢a¬a¢s thrilling and powerful story is an odyssey from love, trust, lust, money and betrayal, to forgiveness and redemption, as she overcomes one obstacle after another and keeps her eyes on the prize, winning against the odds.