In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.

Discover how your email "Send" button can send more money to your author bank account. "Rob Eagar gets great results and I highly recommend him..." - Dr. John Townsend, New York Times bestselling co-author of Boundaries "If you want to increase your book sales, I give Rob Eagar my highest recommendation..." - Lysa TerKeurst, 5-time New York Times bestselling author Does marketing your book on social media feel like more of a hassle than a help? Are you tired of wasting time and ready to do what works best? Email marketing is the best solution to welcome new fans, keep readers engaged, and drive more book sales. In The Author's Guide to Email Marketing, Rob Eagar outlines how to use email to get people to buy your books. Rob has helped both fiction and nonfiction authors hit the New York Times bestseller list. As you apply the principles in this guide, you will confidently learn how to: Create persuasive emails that convert subscribers into buyers Double your email sign-up rate for free using irresistible incentives Build a following that skyrockets your sales when you launch a new book Revive interest in backlist titles, no matter when they were published Overcome email "writer's block" and send newsletters that sell Whether you write fiction or non-fiction, self-publish or work with a publisher, let Rob show you how to build a list and send smart emails that grow your sales. Buy a copy of The Author's Guide to Email Marketing and get more readers to click the "buy" button for your books. Have you read every book in The Author's Guide Series from Rob Eagar? Other books include: The Author's Guide to Marketing Books on Amazon The Author's Guide to Write Text That Sells Books

Rachael Ray, #1 New York Times bestselling author and media mogul, offers up the ultimate burger book. The Book of Burger is filled with over 300 recipes for burgers, sliders, sides, sloppies, hot dogs, sandwiches, sauces, toppings and more. The Queen of Burgers has drawn together her tastiest recipes for the ultimate between-the-buns experience. Whether you're cooking for one or for one hundred in your own backyard burger bash, The Book of Burger has you covered for bringing family and friends together for the love of burgers! Please 'em all—big and small—with everything from burgers to sandwiches, hot dogs, fries, sliders, and sloppies, and so much more. Start with Rach's “Big Spicy Mac,” tempting you from the cover, or go with the heavenly French Onion Burgers. And if beef isn't your thing, there are plenty of chicken, pork, salmon, veggie, and lamb patties. Want a mind-blowing sandwich? Whip up the BEST one Rachael has ever made: the 7-Hour Smoked Brisket Sandwich with Smoky BBQ Sauce. Rachael even shares her legendary pickle recipe and her own homemade burger blend. Want a fun, cute, tasty bite-size treat to pass around? Rachael is slider obsessed and you will be, too: try the Mexican Pulled Pork Sliders. Rachael's friends from the New York and South Beach Wine & Food Festivals' Burger Bashes also contribute their award-winning recipes, including Bobby Flay's Louisiana Burger and Masaharu Morimoto's Kakuni Burger. Twelve original videos (accessible by scanning QR codes) make The Book of Burger a truly multimedia experience and a smart book that celebrates the infinite possibilities of everybody's favorite food.

A SUPER funny, SUPER fast-paced, SUPER debut! Can knowing the most superhero trivia in the whole school be considered a superpower? If so, Vincent Wu is invincible. If not (and let's face it, it's "not"), then Vincent and his pals Max and George don't get any props for being the leaders (and, well, sole members) of the (unofficial) Captain Stupendous Fan Club. But what happens when the Captain is hurt in an incident involving BOTH Professor Mayhem and his giant indestructible robot AND (mortifyingly) Polly Winnicott-Lee, the girl Vincent totally has a crush on? The entire city is in danger, Vincent's parents and his friends aren't safe, the art teacher has disappeared, and talking to Polly is REALLY, REALLY AWKWARD.Only Vincent Wu has what it takes to save the Captain, overcome Professor Mayhem, rally his friends, and figure out what to say to Polly. But will anyone take him seriously? Seriously. Anyone??Find out in this action-packed super comedy debut.

The inside story on how to get up the book sales ladder.

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.