Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

World-renowned pie artist Jessica Leigh Clark-Bojin shares her easy, approachable, and never-before-seen pie art techniques, delicious recipes, and 28 pie art designs centered around holidays and life occasions. Let pie baker extraordinaire Jessica Leigh Clark-Bojin take you by the oven mitt and spirit you away to a delicious, magical, new world of pie-sibilities in this first of its kind pie art book! Whether you are a master baker, a little pie-curious, or just want to drool over the pictures while you lounge in your fuzzy socks, Jessica will show you just how easy it is for you to become your own pie-oneering pie artist! The pie art projects in this book are centered around some of our most popular and cherished celebrations in the hopes that they will encourage you to develop your own tasty new traditions with friends and family. The ample step-by-step photos take you through Jessica’s easy-to-follow, groundbreaking pie art techniques, while the friendly and funny (and a bit geeky) writing style encourages experimentation and creative discovery. With Pies Are Awesome, get ready to wow the pants off your crew at your next game night, baby shower, birthday party, or any of the social occasions that call for pie . . . which is, let’s face it, all of them. From decorative patterns to more elaborate themes, the pie art designs in this book, ranging from easy to difficult, for novice and experienced bakers alike, include amazing-looking and -tasting pies to celebrate: Birthdays (children and adults) Weddings Baby Showers New Year's Eve/Day Super Bowl Lunar New Year Valentine's Day Pi Day St. Patrick's Day Easter Mother’s Day Father’s Day Fourth of July Bastille Day Diwali Halloween Day of the Dead Thanksgiving Hanukkah Christmas Pies Are Awesome also includes tricks for working with your own tried-and-true dough recipes and store-bought dough; modifications to personalize projects; and online resources for printable templates, pie communities, friendly challenges, and more.

Disney's newest animated feature, Zootopia, is a comedy-adventure starring Officer Judy Hopps, a rookie bunny cop who has to team up with fast-talking scam-artist fox Nick Wilde to crack her first case in the all-animal city of Zootopia. This lushly illustrated book offers a behind-the-scenes view of the elaborate artistry involved in creating the film. Copyright ©2016 Disney Enterprises, Inc. All rights reserved.

A tour of the last four decades of contemporary art in New York City reveals how artists pioneered new trends in gentrification and inspired art renewals, focusing on the achievements of such artists as Basquiat and Rauschenberg.

Max and Arthur are friends who share an interest in painting. Arthur is an accomplished painter; Max is a beginner. Max’s first attempt at using a paintbrush sends the two friends on a whirlwind trip through various artistic media, which turn out to have unexpected pitfalls. Although Max is inexperienced, he’s courageous—and a quick learner. His energy and enthusiasm bring the adventure to its triumphant conclusion. Beginners everywhere will take heart.