Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning.

Floral designer Louesa Roebuck shows you how to make transcendent eco-luxe compositions with seasonal flora foraged from the West Coast "The way of the flowers” has been studied for centuries, but as acclaimed author, artist, and floral designer Louesa Roebuck demonstrates, one needs to understand the rules in order to bend them. In Punk Ikebana, Louesa composes stunning arrangements and installations that unite the cultural traditions and elegance of Japanese perspective with exhilarating freedom from convention. Working with seasonally foraged, gleaned, and sourced flora from various regions of California, Louesa reveals how cinematic floral sculptures can be created by embracing the abundance right outside your door. Inviting nature’s often-overlooked treasures into your space means improvising in a moment of time, in a particular place. Exuberant compositions are created with what is on hand, establishing a harmonious dialogue with the flora, space, color, vessels, and textiles readily available. Aligning her deep commitment to the environment with her love of foraging, gleaning, and sourcing regionally, Louesa inspires you to cultivate your own vision and invite the wonders of the natural world into your home.

A lavishly illustrated manual profiles more than eighty projects divided into classic and contemporary styles as one of the leading floral designers in the world today provides step-by-step instructions and techniques for creative floral arrangements. 15,000 first printing.

A collection of techniques that can be applied to the world of floral design.

Cherubs, lovely damsels, and creatures great and small are embellished by lush Art Nouveau florals and vines. This garden of 356 beautiful color illustrations will bring out the best in graphics and crafts projects.