It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

Jonathan D. Sarna's award-winning American Judaism is now available in an updated and revised edition that summarizes recent scholarship and takes into account important historical, cultural, and political developments in American Judaism over the past fifteen years. Praise for the first edition: "Sarna . . . has written the first systematic, comprehensive, and coherent history of Judaism in America; one so well executed, it is likely to set the standard for the next fifty years."--Jacob Neusner, Jerusalem Post "A masterful overview."--Jeffrey S. Gurock, American Historical Review "This book is destined to be the new classic of American Jewish history."--Norman H. Finkelstein, Jewish Book World Winner of the 2004 National Jewish Book Award/Jewish Book of the Year

This text focuses on what it means to be Jewish in America and the different positions held within the Jewish community on past and present church-state issues - whether Orthodox Jews in the military should wear yarmulkes while in uniform - and if Jewish prisoners have a right to Kosher food.

This all-encompassing reference book covers virtually every subject pertaining to Jews in the United States. The sheer volume of information on the subjects and people relative to the Jewish experience in the United States is what makes this book so impressive. Arranged by subject -- from Feminism, Intermarriage and Conversion, Rituals and Celebrations, Business, Education, and Sports to Art and Entertainment -- chapters include A-Z and chronological listings of events, people, and more.Included in this book are descriptions of the many noteworthy Jewish Americans who had a profound effect on our country, including Ruth Bader Ginsberg, Harvey Milk, Calvin Klein, Peggy Guggenheim, Mark Rothko, Woody Allen and Gloria Steinem, just to name a few. This book brings together the issues and figures of contemporary Judaism in the United States in an adult manner unlike any other reference book of its kind.

In Ellis Island to Ebbets Field, Peter Levine vividly recounts the stories of Red Auerbach, Hank Greenberg, Moe Berg, Sid Luckman, Nat Holman, Benny Leonard, Barney Ross, Marty Glickman, and a host of others who became Jewish heroes and symbols of the difficult struggle for American success. From settlement houses and street corners, to Madison Square and Fenway Park, their experiences recall a time when Jewish males dominated sports like boxing and basketball, helping to smash stereotypes about Jewish weakness while instilling American Jews with a fierce pride in their strength and ability in the face of Nazi aggression, domestic anti-Semitism, and economic depression. Full of marvelous stories, anecdotes, and personalities, Ellis Island to Ebbets Field enhances our understanding of the Jewish-American experience as well as the struggles of other American minority groups.

Presenting the American Jewish historical experience from its communal beginnings to the present through documents, photographs, and other illustrations, many of which have never before been published, this entirely new collection of source materials complements existing textbooks on American Jewish history with an organization and pedagogy that reflect the latest historiographical trends and the most creative teaching approaches. Ten chapters, organized chronologically, include source materials that highlight the major thematic questions of each era and tell many stories about what it was like to immigrate and acculturate to American life, practice different forms of Judaism, engage with the larger political, economic, and social cultures that surrounded American Jews, and offer assistance to Jews in need around the world. At the beginning of each chapter, the editors provide a brief historical overview highlighting some of the most important developments in both American and American Jewish history during that particular era. Source materials in the collection are preceded by short headnotes that orient readers to the documentsÕ historical context and significance.