The battle for hearts and minds in the Middle East is being fought not on the streets of Baghdad, but on the newscasts and talk shows of Al Jazeera. The future of China is being shaped not by Communist Party bureaucrats, but by bloggers working quietly in cyber cafes. The next attacks by al Qaeda will emerge not from Osama bin Laden's cave, but from cells around the world connected by the Internet. In these and many other instances, traditional ways of reshaping global politics have been superseded by the influence of new media--satellite television, the Internet, and other high-tech tools. What is involved is more than a refinement of established practices. We are seeing a comprehensive reconnecting of the global village and a reshaping of how the world works. Al Jazeera is a paradigm of new media's influence. Ten years ago, there was much talk about "the CNN effect," the theory that news coverage--especially gripping visual storytelling--was influencing foreign policy throughout the world. Today, "the Al Jazeera effect" takes that a significant step further. The concept encompasses the use of new media as tools in every aspect of global affairs, ranging from democratization to terrorism, and including the concept of "virtual states." "The media" are no longer just the media. They have a larger popular base than ever before and, as a result, have unprecedented impact on international politics. The media can be tools of conflict and instruments of peace; they can make traditional borders irrelevant and unify peoples scattered across the globe. This phenomenon, the Al Jazeera effect, is reshaping the world.

A fresh look at the role of today's new media in current affairs

Few phenomena in the Arab world are more controversial than Al Jazeera - the satellite television news channel that, despite its brief history, has made its impact known throughout the world and changed the face of a formerly parochial Arab media.This timely collection of articles, many by Arabic-speaking scholars, gives us more information and analysis of the network - and how it has affected the public and even the foreign policies of Western governments - than any other of the very few books published in English up to now.The book provides rare insights into Al Jazeera's politics, its agenda, its programs, its coverage of regional crises, and its treatment of the West. The authors attempt to gauge the station's impact on ordinary Arab viewers, understand its effect on an increasingly visible Arab public sphere, and map out the role it plays in regional Arab politics. The image of Al Jazeera that emerges from this book is much more complex than its depiction in American media. It reveals the powerful role that the network plays in shaping ideas and reconstructing Arab identities during a crucial juncture in Middle Eastern history and politics.

This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.

This thesis finds that the CNN Effect and Al Jazeera Effect are growing in influence. They apply pressure on world leaders to address problems in society, and they offer increasing avenues to stir public opinion and to allow the viewing, listening, and reading public to participate in discussions of national and international consequence. While international media can increase dialogue and mutual understanding throughout the world, on occasion they can also lead to global conflict and misunderstanding. By examining this paradoxical situation, the thesis sheds light on the complex nature of our increasingly globalized century.

Fridays of Rage reveals Al Jazeera's surprising rise to that most respected of all Western media positions: the watchdog of democracy. Al Jazeera served as the nursery for the Arab world's democratic revolutions, promoting Friday as a "day of rage" and popular protest. This book gives readers a glimpse into how Al Jazeera has strategically cast its journalists as martyrs in the struggle for Arab freedom while promoting itself as the mouthpiece and advocate of the Arab public. In addition to heralding a new era of Arab democracy, Al Jazeera has become a major influence over Arab perceptions of American involvement in the Arab World, the Arab-Israeli conflict, the rise of global Islamic fundamentalism, and the expansion of the political far right. Al Jazeera's blueprint for "Muslim-democracy" was part of a vision announced by the network during its earliest broadcasts. The network embarked upon a mission to reconstruct the Arab mindset and psyche. Al Jazeera introduced exiled Islamist leaders to the larger Arab public while also providing Muslim feminists a platform. The inclusion and consideration of Westerners, Israelis, Hamas, secularists and others earned the network a reputation for pluralism and inclusiveness. Al Jazeera presented a mirror to an Arab world afraid to examine itself and its democratic deficiencies. But rather than assuming that Al Jazeera is a monolithic force for positive transformation in Arab society, Fridays of Rage examines the potentially dark implications of Al Jazeera's radical re-conceptualization of media as a strategic tool or weapon. As a powerful and rapidly evolving source of global influence, Al Jazeera embodies many paradoxes--the manifestations and effects of which we are likely only now becoming apparent. Fridays of Rage guides readers through this murky territory, where journalists are martyrs, words are weapons, and facts are bullets.