In The Aesthetic Clinic, Fernanda Negrete brings together contemporary women writers and artists well known for their formal experimentation—Louise Bourgeois, Sophie Calle, Lygia Clark, Marguerite Duras, Roni Horn, and Clarice Lispector—to argue that the aesthetic experiences afforded by their work are underwritten by a tenacious and uniquely feminine ethics of desire. To elaborate this ethics, Negrete looks to notions of sublimation and feminine sexuality developed by Freud, Baudelaire, Mallarmé, and Nietzsche, and their reinvention with and after Jacques Lacan, including in the schizoanalysis of Gilles Deleuze and Félix Guattari. But she also highlights how psychoanalytic theory draws on writing and other creative practices to conceive of unconscious processes and the transformation sought through analysis. Thus, the "aesthetic clinic" of the book's title (a term Negrete adopts from Deleuze) is not an applied psychoanalysis or schizoanalysis. Rather, The Aesthetic Clinic privileges the call and constraints issued by each woman's individual work. Engaging an artwork here is less about retrieving a hidden meaning through interpretation than about receiving a precise transmission of sensation, a jouissance irreducible to meaning. Not only do art and literature serve an urgent clinical function in Negrete's reading but sublimation itself requires an embrace of femininity.

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

YOUR NEW GUIDE TO BEAUTY AND SPA!This electronic book has been published for all those people who see in the art of body aesthetics a way to use their time profitably. And as the feminine figure and its self-esteem are the factors most related to mental health, personal fulfillment and happiness, it has several chapters that illustrate, defining and explaining many of the concepts and procedures that are necessary to work within an aesthetic clinic, or even manage it as a business of its own. The bibliography available on the Internet on beauty techniques and protocols most accepted at present, has been updated with this Manual that left nothing pending because all the topics and subtopics that will complete any questions you have and are related to this have been included. field so recommended in our days.Beginning with chapter one where we approach the origin and theory of Aesthetics from ancient Greece and compare it with contemporary rethinking. In the second entitled "Spa and aesthetic clinics" we define their concept, their types and highlight the healthy benefits that can be obtained from various types of therapies that combine the natural and millenary techniques. And we will see how aesthetics also helps people in more serious cases where the facial traumas suffered by some accidents that disfigure our face with more invasive scientific methods."Facial Therapies" is the title of the third chapter that describes the protocols with the detailed steps of a massage for the discomfort of the face and shows us the type of skin. We also find here a brief introduction to cosmetology. Next, we deal extensively with nine of the most used body treatments in clinics by beauticians who will also warn us when they are applicable to patients and to those who are contraindicated. In some of these chapters you will also find examples of medical documents for the patient's file of the aesthetic clinic as they should be filled out and archived for an excellent service.Specialized hair removal is another chapter of this topic that we develop from the characteristics of the hair, selection criteria of hair removal technique, classes of techniques and of course their protocols when proceeding to apply them.Another of the topics that we have not left out of this book is the Anatomy covering four of the systems and body appliances more directly associated with the treatments and aesthetic therapies that are available to the beauty offices. Chapter seven is about nutrition that in its nine subtitles reproduces volume 1 of the meticulous diet plan "12 Diets of Fullness: The Pyramid of Nutrition" where, among other options, one can determine the body mass index.Finally the eighth chapter we will know how the terminology of protocol and label, their historical origins and evolution to our day in which postmodernism introduces rules or subconscious rules in the members of society on how we should be to use the phone, among others Many tips on dress styles for both ladies and gentlemen. The customs of cultural etiquette are also another interesting topic that we have wanted to present exhaustively in this section. The last chapter is for aesthetic professionals and culminates with the details and knowledge that every beautician should know. It has been a pleasure for me to share with you, my readers, the most important data on aesthetics and beauty that I have been able to compile for this manual or guide, although it is not extensive, we hope that you will not be forgotten and you can take advantage of this knowledge for your profession, your family and personal well-being.The author.

"It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Changing Faces reveals powerful proven techniques to help you to maximise the efficiency of your existing medical aesthetics or beauty business and grow your business using sound, ethical principles

ESSENTIAL PSYCHIATRY FOR THE AESTHETIC PRACTITIONER Aesthetic practice requires an understanding of human psychology, yet professionals across cosmetic medicine and related fields receive no formal training in identifying and managing psychological conditions. Essential Psychiatry for the Aesthetic Practitioner provides concise yet comprehensive guidance on approaching patient assessment, identifying common psychiatric diseases, and managing challenging situations in cosmetic practice. This much-needed guide brings together contributions by dermatologists, plastic surgeons, psychiatrists, psychologists, and other experts to help practitioners understand the role of psychology in cosmetic practice and improve interpersonal relations with their patients. Assuming no previous background knowledge in psychiatry, the text provides cosmetic practitioners of all training and experience levels with clear guidance, real-world advice, and effective psychological tools to assist their practice. Through common clinical scenarios, readers learn to determine if a patient is a good candidate for a cosmetic procedure, enhance the patient experience, deal with difficult personalities in the cosmetic clinic, recognize obsessive compulsive and body dysmorphic disorders, and more. Describes how to use psychologically informed approaches and treatments for aesthetic patients Features easy-to-use psychological tools such as motivational interviewing, progressive muscle relaxation, guided imagery, and acceptance and commitment therapy Includes extensive references and practical tips for understanding the psychological implications of cosmetic treatments Covers cosmetic consultations for female, male, and transgender patients Discusses the history and psychology of beauty as well as the role of cosmetics and cosmeceuticals Emphasizes the importance of screening for common psychological comorbidities Addresses the impact of social media on self-image and its role in a growing crisis in beauty and appearance Highlights the need to develop new guidelines to treat rapidly evolving patient populations Explores how gender fluidity and variations in ethnicity are changing the approaches to aesthetic patients Essential Psychiatry for the Aesthetic Practitioner is required reading for dermatologists, plastic surgeons, cosmetic doctors, dentists, nurses, and physician assistants and all other professionals working in aesthetic medicine.