Excerpt from Television and Radio Announcing Radio broadcasting is in its heyday. After a quarter of a century it is now an exact science that requires all the Skill and artistry of thoroughly trained personnel to keep it pro gressing. From the hit and miss methods used by the pioneers of years ago has emerged a formula upon which is based the modern radio industry as it is known today. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field

Excerpt from Writing for Television and Radio The Mass Media of television and radio are closely related in the development and practice of writing techniques. Indeed, it is usual for television and radio writing to be combined in one course in most colleges and universities. For a number of years good texts and resource books have been available on television writing alone and on radio writing alone. In addition, there are several fine works oriented primarily toward dramatic writing. From the practical point of view, however, relatively few opportunities exist today for the serious television or radio playwright. The jobs available for television and radio writers are most frequently found among the program types which exist on local as well as network levels, including news, sports, talks programs of various kinds, panel-games-audience participation shows, women's and children's programs, music and variety shows, special features and, sometimes, documentaries. Extremely important is the writing of announcements and commercials. Those who wish to write for the mass media, the playwright included, can benefit from a knowledge of the non-dramatic areas. Over a number of years of teaching television and radio writing, I was unable to find a text devoted predominantly to the above "bread-and-butter" aspects of the two media. Consequently, I developed my own teaching materials which, after several years of testing and revision, now make up this book. My purpose is not to slight the play, which I believe to be highest form of writing (about one-fifth of this book is devoted to dramatic writing). My primary aim, however, is to make available to all who are concerned with broadcast writing that which was heretofore unavailable: a book devoted principally to the non-dramatic forms of both television and radio. By concentrating on the practical elements needed to prepare one for a writing job, and on the areas of writing that comprise most of current broadcast fare, I hope that this book may serve as a single, comprehensive work for all who wish to learn some of the basic principles and techniques of the craft, and as a useful reference source for professional writers. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues. This text is an update of the classic text Announcing. The practical guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolio of performance products and get started in the career they want. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.

Excerpt from Radio Television Mirror, Vol. 36: July, 1951 For the ordinary man a four-hour tour of duty m a small broadcasting booth, particularly on a Sunday, may seem like an interminable period, the inexhaustible Mr. Phillips, however, finds that it fits right into his schedule. For, in between spinning records and selling everything from television sets to trips to Florida, Brad makes up his classwork for the following week. Not content with one job, he 15 also a full-time professor at New York University. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. Factual information is presented in easy-to-digest modules and projects that encourage active participation. Each chapter concludes with a self-study section students can use to test themselves. The companion website illustrates techniques and concepts with audio and visual examples that help students to learn better broadcast performace techniques. New to this edition are brand new audio clips and videos, interviews with industry professionals, and updated content throughout, including a new section on social media in the news.