Not just another trashing of televangelism. . . . Schultze's sensitive critique of present patterns of religious programming is meant to promote a more responsible Christian use of the television medium. His book deserves to be read by all who care deeply about the obedient proclamation of the gospel in contemporary culture. Richard Mouw The problems [Schultze] addresses are more profound than sexual or financial scandals. They are rather problems of idolatry (substituting a charismatic image on the screen of God), heresy (defining the faith by what it will do for me), and ecclesiastical suicide (transforming churches into audiences). Amazingly, after such an indictment, Schultze holds out hope for the Christian use of television. Mark Noll The most intelligent report on televangelism that I have read and, I suspect, the best ever. . . . Clearly the work of a smart student, a discerning watcher and fair critic of the media, but best of all, a careful Christian mind. Lewis Smedes Schultze's concluding chapter should be required reading for every Christian. It provides solid biblical guidelines for calling religious broadcasters to accountability, challenges individual Christians as well as the Christian media to be more critical and selective in their support of religious broadcasters, and calls Christian educators to address the implications of living in the television age. Steve Rabey ('Christianity Today') A disturbing book, useful both for [the author's] cultural and Christian critique, and for his citation of a wide range of evidence. Lloyd Averill ('The Christian Century')

This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation. Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”

Popular Evangelicalism in American Culture explores the controversies, complexities, and historical development of the evangelical movement in America and its impact on American culture. Evangelicalism is one of the most dynamic and growing religious movements in America and has been both a major force in shaping American society and likewise a group which has resisted aspects of the modern world. Organised thematically this book demonstrates the impact of American culture on popular evangelicalism by exploring the following topics: politics; economics; salvation; millennialism; the megachurch and electronic churches; and popular culture. This accessible and thought-provoking volume will interest anyone concerned with the modern-day success of the Evangelical movement in America.

An analysis of African American televangelists as cultural icons Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles. For these reasons questions abound. Do televangelists proclaim the message of the gospel or a message of greed? Do they represent the "authentic" voice of the black church or the Christian Right in blackface? Does the phenomenon reflect orthodox "Christianity" or ethnocentric "Americaninity" wrapped in religious language? Watch This! seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications.

In this book, first published in 1990, the significance of televangelism in America is examined in detail. This well-informed, measured analysis includes discussion of the place of televangelism in the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; the relation of televangelism to conservatism and politics. It also answers the questions of televangelism’s organisation and audience, as well as providing an analysis over the wave of scandals which swept over Pray TV in the 1980s.

The second of two volumes on the relationship between popular religion and the self-help tradition in American culture, this book continues chronologically where the first left off. As with the first volume, this work focuses on the intersection of American history and popular religion and is intended as an introductory interpretive guide to major self-help figures and movements with origins in popular religious movements. This volume spans from Romanticism, the Gilded Age, and the history of Christian Science, with discussions of Mary Baker Patterson, Phineas Parkhurst Quimby, and Mary Baker Eddy, through Norman Vincent Peale and Robert Schuller. Peale and Schuller, with the exception of Evangelist Billy Graham, constitute the public face of mainstream American Protestantism and bring this two-volume study to its conclusion in the second half of the 20th century. This reference will serve as a valuable research tool for American religion and popular culture scholars. Together with the first volume, Self-Help and Popular Religion in Early American Culture, these two meticulously researched volumes clearly define and present the broad scope of the self-help tradition as it pervades American culture and as it developed and was influenced by popular religion. An extensive bibliography is included.