We elaborate a general workflow of weighting-based survey inference, decomposing it into two main tasks. The first is the estimation of population targets from one or more sources of auxiliary information. The second is the construction of weights that calibrate the survey sample to the population targets. We emphasize that these tasks are predicated on models of the measurement, sampling, and nonresponse process whose assumptions cannot be fully tested. After describing this workflow in abstract terms, we then describe in detail how it can be applied to the analysis of historical and contemporary opinion polls. We also discuss extensions of the basic workflow, particularly inference for causal quantities and multilevel regression and poststratification.

The goal of this book is to put an array of tools at the fingertips of students, practitioners, and researchers by explaining approaches long used by survey statisticians, illustrating how existing software can be used to solve survey problems, and developing some specialized software where needed. This volume serves at least three audiences: (1) students of applied sampling techniques; 2) practicing survey statisticians applying concepts learned in theoretical or applied sampling courses; and (3) social scientists and other survey practitioners who design, select, and weight survey samples. The text thoroughly covers fundamental aspects of survey sampling, such as sample size calculation (with examples for both single- and multi-stage sample design) and weight computation, accompanied by software examples to facilitate implementation. Features include step-by-step instructions for calculating survey weights, extensive real-world examples and applications, and representative programming code in R, SAS, and other packages. Since the publication of the first edition in 2013, there have been important developments in making inferences from nonprobability samples, in address-based sampling (ABS), and in the application of machine learning techniques for survey estimation. New to this revised and expanded edition: • Details on new functions in the PracTools package • Additional machine learning methods to form weighting classes • New coverage of nonlinear optimization algorithms for sample allocation • Reflecting effects of multiple weighting steps (nonresponse and calibration) on standard errors • A new chapter on nonprobability sampling • Additional examples, exercises, and updated references throughout Richard Valliant, PhD, is Research Professor Emeritus at the Institute for Social Research at the University of Michigan and at the Joint Program in Survey Methodology at the University of Maryland. He is a Fellow of the American Statistical Association, an elected member of the International Statistical Institute, and has been an Associate Editor of the Journal of the American Statistical Association, Journal of Official Statistics, and Survey Methodology. Jill A. Dever, PhD, is Senior Research Statistician at RTI International in Washington, DC. She is a Fellow of the American Statistical Association, Associate Editor for Survey Methodology and the Journal of Official Statistics, and an Assistant Research Professor in the Joint Program in Survey Methodology at the University of Maryland. She has served on several panels for the National Academy of Sciences and as a task force member for the American Association of Public Opinion Research’s report on nonprobability sampling. Frauke Kreuter, PhD, is Professor and Director of the Joint Program in Survey Methodology at the University of Maryland, Professor of Statistics and Methodology at the University of Mannheim, and Head of the Statistical Methods Research Department at the Institute for Employment Research (IAB) in Nürnberg, Germany. She is a Fellow of the American Statistical Association and has been Associate Editor of the Journal of the Royal Statistical Society, Journal of Official Statistics, Sociological Methods and Research, Survey Research Methods, Public Opinion Quarterly, American Sociological Review, and the Stata Journal. She is founder of the International Program for Survey and Data Science and co-founder of the Coleridge Initiative.

For many household surveys in the United States, responses rates have been steadily declining for at least the past two decades. A similar decline in survey response can be observed in all wealthy countries. Efforts to raise response rates have used such strategies as monetary incentives or repeated attempts to contact sample members and obtain completed interviews, but these strategies increase the costs of surveys. This review addresses the core issues regarding survey nonresponse. It considers why response rates are declining and what that means for the accuracy of survey results. These trends are of particular concern for the social science community, which is heavily invested in obtaining information from household surveys. The evidence to date makes it apparent that current trends in nonresponse, if not arrested, threaten to undermine the potential of household surveys to elicit information that assists in understanding social and economic issues. The trends also threaten to weaken the validity of inferences drawn from estimates based on those surveys. High nonresponse rates create the potential or risk for bias in estimates and affect survey design, data collection, estimation, and analysis. The survey community is painfully aware of these trends and has responded aggressively to these threats. The interview modes employed by surveys in the public and private sectors have proliferated as new technologies and methods have emerged and matured. To the traditional trio of mail, telephone, and face-to-face surveys have been added interactive voice response (IVR), audio computer-assisted self-interviewing (ACASI), web surveys, and a number of hybrid methods. Similarly, a growing research agenda has emerged in the past decade or so focused on seeking solutions to various aspects of the problem of survey nonresponse; the potential solutions that have been considered range from better training and deployment of interviewers to more use of incentives, better use of the information collected in the data collection, and increased use of auxiliary information from other sources in survey design and data collection. Nonresponse in Social Science Surveys: A Research Agenda also documents the increased use of information collected in the survey process in nonresponse adjustment.

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

This volume offers coverage of research in the field of survey nonresponse, the primary threat to the statistical integrity of surveys. This book was written in conjunction with the International Conference on Survey Nonresponse, October 1999.

Survey Weights: A Step-by-Step Guide to Calculation is the first guide geared toward Stata users that systematically covers the major steps taken in creating survey weights. These weights are used to project a sample to some larger population and can be computed for either probability or nonprobability samples. Sample designs can range from simple, single-stage samples to more complex, multistage samples, each of which may use specialized steps in weighting to account for selection probabilities, nonresponse, inaccurate coverage of a population by a sample, and auxiliary data to improve precision and compensate for coverage errors. The authors provide many examples with Stata code.

Non-response is a source of error in surveys that appears when part of the data to be collected are not observed. It has the potential to bias significantly the results of the survey and, consequently, to prevent valid inference.Non-response reduces the sample size, and therefore increases the variance of estimators, leading to larger margins of error.A more serious effect of non-response is that it can be selective. This occurs if, due to non-response, specific groups are under- or over-represented in the survey. To say it in other word: estimates are significantly too high or too low.There are statistical procedures to overcome non-response bias using auxiliary information.In this book, some estimators have been proposed for the estimation of population mean using auxiliary information under non-response. The relative efficiencies of proposed estimators are illustrated with two real populations.