By avoiding risk, are you also avoiding your life's full potential? Join acclaimed neurosurgeon Dr. Ben Carson as he explores the life-changing power of taking the risk, even if you're afraid. In our risk-avoidant culture, we place a high premium on safety. We insure our vacations. We check crash tests on cars. We extend the warranties on our appliances. But by insulating ourselves from the unknown--the natural risks of life--we miss the great adventure of living our lives to their fullest potential. Dr. Ben Carson spent his childhood as an at-risk child on the streets of Detroit, and he took big risks in performing complex surgeries on the brain and the spinal cord. Now, offering inspiring personal examples, Dr. Carson invites us to embrace risk in our own lives. In Take the Risk, Dr. Carson examines our safety-at-all-costs culture and the meaning of risk and security in our lives. Take the Risk guides you through an extensive examination of risk, including: Risk-taking in history An assessment of the real costs and rewards of risk Learning how to assess and accept risks Understanding how risk reveals the purpose of your life From a man whose life dramatically portrays the connection between great risks and greater successes, the insights Dr. Carson shares in Take the Risk will help you dispel your fear of risk in order to dream big, aim high, move with confidence, and reap the rewards of wise risk-taking. Praise for Take the Risk: "Whether you are a world-renowned neurosurgeon, a CEO, or a teacher, this book applies to anyone who ever wondered about the difference between the pacesetters and those who struggle to keep up. It is the pacesetters who Take the Risk, and this book explains when and why to take risks to empower everyone to become a trailblazer rather than a mere spectator. For anyone who wants to rise above mediocrity, this book is a must-read." --Armstrong Williams, author and radio host, The Armstrong Williams Show

FOR DISTRIBUTION OUTSIDE THE USA. You can find our culture's obsession with avoiding risk everywhere, from multiple insurance policies to crash-tested vehicles. But is ducking risk the most productive way for us to live? Surgeon and author Dr. Ben Carson, who faces risk on a daily basis, offers an inspiring message on how accepting risk can lead us to a higher purpose.

No risk, pay the cost. Know risk, reap the rewards. In our risk-avoidance culture, we place a high premium on safety. We insure our vacations. We check crash tests on cars. We extend the warranties on our appliances. But by insulating ourselves from the unknown--the risks of life--we miss the great adventure of living our lives to their full potential. Ben Carson spent his childhood as an at-risk child on the streets of Detroit, and today he takes daily risks in performing complex surgeries on the brain and the spinal cord. Now, offering inspiring personal examples, Dr. Carson invites us to embrace risk in our own lives. From a man whose life dramatically portrays the connection between great risks and greater successes, here are insights that will help you dispel your fear of risk so you can dream big, aim high, move with confidence, and reap rewards you've never imagined. By avoiding risk, are you also avoiding the full potential of your life? The surgery was as risky as anything Dr. Ben Carson had seen. The Bijani sisters--conjoined twins--shared part of a skull, brain tissue, and crucial blood flow. One or both of them could die during the operation. But the women wanted separate lives. And they were willing to accept the risk to reach the goal, even against the advice of their doctors. As a child on the dangerous streets of Detroit, and as a surgeon in operating theaters around the world, Dr. Ben Carson has learned all about risk--he faces it on a daily basis. Out of his perilous childhood, a world-class surgeon emerged precisely because of the risks Dr. Carson was willing to take. In his compelling new book, he examines our safety-at-all-costs culture and the meaning of risk and security in our lives. In our 21st-century world, we insulate ourselves with safety. We insure everything from vacations to cell phones. We go on low-cholesterol diets and buy low-risk mutual funds. But in the end, everyone faces risk, like the Bijani twins did with their brave decision. Even if our choices are not so dramatic or the outcome so heartbreaking, what does it mean if we back away instead of move forward? Have we so muffled our hearts and minds that we fail to reach for all that life can offer us---and all that we can offer life? Take the Risk guides the reader through an examination of risk, including: A short review of risk-taking in history, An assessment of the real costs and rewards of risk, Learning how to assess and accept risks, and Understanding how risk reveals the purpose of your lives.

Are risk-takers born or made? Why are some more willing to go out on a limb (so to speak) than others? How do we weigh the value of opportunities large or small that may have the potential to change the course of our lives? These are just a few of the questions that author Kayt Sukel tackles, applying the latest research in neuroscience and psychology to compelling real-world situations. Building on a portfolio of work that has appeared in such publications as Scientific American, Atlantic Monthly, The Washington Post, and more, Sukel offers an in-depth look at risk-taking and its role in the many facets of life that resonates on a personal level. Smart, progressive, and truly enlightening, The Art of Risk blends riveting case studies and hard-hitting science to explore risk-taking and how it impacts decision-making in work, play, love, and life, providing insight in understanding individual behavior and furthering personal success.

A persuasive and eye-opening look at the importance of embracing risk in our working lives—and how to use it to achieve lifelong career success Some of us relish the chance to fly without a net, others . . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment. Praise for Anne Kreamer’s It’s Always Personal: Navigating Emotion in the New Workplace “A stimulating read bolstered by . . . some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal “So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating . . . look at an issue that rarely gets discussed.”—The Washington Post “Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle “[A] lively, well-researched exploration of emotions on the job.”—Oprah.com “Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review

We must take risks if we are to grow personally and professionally. Risks are a part of a fully-lived life. But in the commotion of today's fast-paced, technology-driven world, people have become disconnected from the wise counsel of their inner resources, hampering their ability to make meaningful choices. Consequently, risks are increasingly being taken in an impulsive, haphazard, and often reckless way. In Right Risk, Bill Treasurer draws on the experiences and insights of successful risk-takers (including his own experiences as a daredevil high diver) to detail ten principles that readers can use to take risks with greater intelligence and confidence. Right Risk is about taking more deliberate and intentional risks in an increasingly complex world. It aims to answer such questions as: How do I know which risks to take and which to avoid? How do I balance the need to take more risks with the need to preserve my safety? How do I muster up the courage to take risks when it is so much easier not to? How do I confront all those people who keep telling me what a mistake it would be to take the risk? And, most importantly, How do I make risk-taking less of an anxiety-provoking experience? Right Risk will help readers take risks with greater discipline, focus, and maturity-to confidently face life's challenges and take advantage of life's opportunities.

Classical economic theory assumes that people in risk situations follow a course of action based on a rational, consistent assessment of likely outcomes. But as Zur Shapira demonstrates in Risk Taking, corporate managers consistently stray from the prescribed path into far more subjective territory. Risk Taking offers a critical assessment of the relationship between theory and action in managerial decision making. Shapira offers a definitive account of the classical conception of risky decision making, which derives behavioral prescriptions from a calculation of both the value and the likelihood of possible outcomes. He then demonstrates how theories in this vein have been historically at odds with empirical observations. Risk Taking reports the results of an extensive survey of seven hundred managers that probed their attitudes and beliefs about risk and examined how they had actually made decisions in the face of uncertainty. The picture that emerges is of a dynamic, flexible process in which each manager's personal expertise and perceptions play profound roles. Managerial strategies are continually modified to suit changing circumstances. Rather than formulating probability estimates, executives create potential scenarios based not only on the possible outcomes but also on the many arbitrary factors inherent in their own situations. As Shapira notes, risk taking propensities vary among managers, and the need to maintain control and avoid particularly dangerous results exercises a powerful influence. Shapira also examines the impact of organizational structure, long-term management objectives, and incentives on decision making. With perceptive observations of the cognitive, emotional, and organizational dimensions of corporate decision making, Risk Taking propels the study of managerial risk behavior into new directions. This volume signals the way toward improving managerial decision making by revealing the need for more inclusive choice models that augment classical theory with vital behavioral observations.