Whilst being an ambiguous and contested concept, sustainability has become one of the twenty-first century’s most pervasive ideas, as humanity’s increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences. Surfing is a globally recognised cultural phenomenon whose unique connection with nature and rapid expansion into a multibillion pound industry offers exciting synergies for exploring various dimensions of sustainability. This book is the first to bring together the world’s foremost experts on the themes of sustainability and surfing. Drawing upon cutting edge theory and research, this book offers multidisciplinary perspectives and methodological approaches on the social, environmental and economic components of sustainable surfing. Contributions provide unique discussions that bridge the gap between theory and practice, exploring topics such as sustainable surf tourism, surf-econometrics, surf activism, surfing governance, the surfing industry, and technological advancements. Each chapter produces in-depth insights to provide foundational insights of the relationship between sustainability and surfing. This book will appeal to multiple audiences in different disciplines and sectors. Practitioners will benefit from the insights presented in this volume, while both undergraduate and postgraduate students will find this volume an invaluable companion, including those working in geography, environmental studies, sport sciences, and leisure and tourism studies.

Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

What does sustainability mean in the surfing world? This question is answered by more than 40 of the most influentialfigures from the surf industry, academia, non-profit organisations, and the surfing community, exploring the cutting edge of the surfing world's transition to sustainability. High profile contributors include: - President of the International Surfing Association and founder of Reef, Fernando Aguerre, - 1978 World Champion and former CEO of the Association of Surfing Professionals Wayne 'Rabbit' Bartholomew, - Professional Surfer, former Waterman of the Year and twice inducted into the Surfer's Hall of Fame Rob Machado, - President of the Surf Industry Manufacturers Association Doug Palladini, - Founder of Surfrider Foundation Glenn Hening, - Co-Founder of Surfers Against Sewage Chris Hines, - Fred Hemmings 1968 world champion, founder of the PipelineMasters and the World Championship Tour, and former statesenator, - Bob McKnight former CEO and current chairman of the board at Quiksilver, and many more. Sustainable Stoke systematically explores how surfing culture and industry impacts on social, economic and environmental areas of life at both international and local levels. Innovations and initiatives are highlighted providing the foundations for technological transitions as well as social and environmental initiatives that are improving the lives of thousands of people all over the world.

Coastal zones represent a frontline in the battle for sustainability, as coastal communities face unprecedented economic challenges. Coastal ecosystems are subject to overuse, loss of resilience and increased vulnerability. This book aims to interrogate the multi- scalar complexities in creating a more sustainable coastal zone. Sustainability transitions are geographical processes, which happen in situated, particular places. However, much contemporary discussion of transition is either aspatial or based on implicit assumptions about spatial homogeneity. This book addresses these limitations through an examination of socio- technological transitions with an explicitly spatial focus in the context of the coastal zone. The book begins by focusing on theoretical understandings of transition processes specific to the coastal zone and includes detailed empirical case studies. The second half of the book appraises governance initiatives in coastal zones and their efficacy. The authors conclude with an implicit theme of social and environmental justice in coastal sustainability transitions. Research will be of interest to practitioners, academics and decision- makers active in the sphere of coastal sustainability. The multi- disciplinary nature encourages accessibility for individuals working in the fields of Economic Geography, Regional Development, Public Policy and Planning, Environmental Studies, Social Geography and Sociology.

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.