If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today. This work reveals the latest mass influence techniques that are available for anyone who wants to create an ethical, positive outcome.

Be an irresistible force with the power of subliminal persuasion.revised editionAll-In Selling is a complete training program. It shows how to dramatically influence others with subliminal communication. These powerful exercises and unique methods of subconscious influence will take you to heights of reward and success unreachable by most other people. The hidden power of subliminal persuasion makes salesmanship irresistible. It causes others to respect and support you. Be on your side. And want to buy from you.This revised edition of All-In Selling shows you how to:* Develop powerful subliminal persuasion that makes it hard for customers and prospects to resist you.* Discover hidden limits on how much you can sell and earn, remove them, and unleash your potential.* Make your sales career super rewarding with a life you define that gives you plenty of time and resources to do what you want.* Say goodbye to economic insecurity, develop a productivity-minded spirit of defiance, and free yourself from the drudgery of corporate America.Whether you sell goods or services, or are part of the sharing economy, All-In Selling will change your life forever. Find out more at AllInSelling.com.All-In Selling is not about the rudiments of basic salesmanship. It trains the subconscious mind in the essentials of subliminal influence where all real persuasion takes place.Subliminal communication -- via pheromones, sublingual harmonics, physiological parameters, bodily positions, to name just a few -- is always present. It is far too complicated to consciously control. All-In Selling trains the subconscious mind to do it for you. To read others' subliminal messages and respond with subliminally persuasive messages.

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

In this book, a leading sales and marketing executive takes readers on a fascinating journey which reveals the core of behavior upon which every human desire, decision, and action is based--subliminal persuasion--and explains how they can gain a competitive edge and start getting their share.