"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise.

Street Smarts, Beyond the Diploma recently received the “Book of the Year” award for the student demographic from the Institute of Financial Literacy. The EIFLE award was presented at the Institute’s national convention in Orlando in April, 2012. Street Smarts responds to everyone who says “someone should write a book about the “school of hard knocks.” This book is about life skills – the development of those habits and traits that line the path to success. It’s intended to bridge the gap in the traditional college curriculum between “book smarts” and all the real-world, practical information and life skills that students need to succeed after graduation. Street Smarts, Beyond the Diploma is the result of three years of interviews with hundreds of successful people from all walks of life. This book summarizes 125 lessons that were identified over and over as to what students need to understand and master. Critics have raved about the book commenting on its visual format, “less is more” delivery, and entertainment value.

The CEO of Lycos shares stories from the front lines of Internet competition while demonstrating how to create a business model that can meet the high-speed demands of the online economy.

Street Smart Disciplines by John A. Kuhn and Mark K. MullinsThese are the Disciplines that can change everything!Street Smart Disciplines gives you access to decades of successful real world, street smart business experience and best practices mined from successful people and businesses encapsulated into 7 easy to understand and executable action plans for Breakout Success.The authors identified the 7 essential and vital disciplines that people must incorporate into their playbook to reach the pinnacle of business success. Kuhn and Mullins speak from experience. One of their first businesses was started for less than $1,000; built it into a multimillion-dollar success and sold debt-free to a Fortune 500 company using these very same disciplines. They continue to use these disciplines to achieve ongoing success and personal fulfillment.The eye-opening insights and practical wisdom will inspire and guide go-getters who want to climb the corporate ladder, aspiring entrepreneurs looking to launch new businesses and established business owners who want to take their organizations to the next level. These indispensable disciplines are drawn from real people, real experiences, real successes, real problems, and real solutions. They are tried and true, time tested, and proven on the street by the authors, successful companies, and successful people—from Wall Street to Main Street—and include a compilation of advice, tips, tactics, techniques, and strategies that work.This is the first book that explains the how and why of Disciplines. Street Smart Disciplines captures the essence of good business practices and distills them into simple, straight- talking, and no-nonsense language. Kuhn and Mullins demystify the process of achieving Breakout Success. You can immediately start applying this vast storehouse of knowledge that combines the winning perspectives of successful entrepreneurial, corporate and academic experts.Learn how to: • Develop a Dynamic Plan for Break-Out Success • Maximize Yourself and Your Ideas• Duplicate Winning Strategies of Successful People • Manage Change and Complexity • Master the Mental Game of Doing Business • Establish Bulletproof Financial Systems and Controls • Create Powerful and Compelling Presentations • Seek out Role Models, Mentors and Smart People • Optimize your Resources …and much more. Integrate the disciplines one by one into your life and business and achieve more success and personal fulfillment in your life than you ever thought possible! “Straight talk! The only book that shows what it should really take takes to succeed in business. One of most honest books I've read.” Michael Kenny, Founder, Agoda.com (subsidiary of Priceline.com)

5 Principles That Will Change Your Life Would you like to achieve all your goals, become successful and reach your full potential-either in your current career, a new business venture or simply in your personal life? Do you think about all the changes you need to make in your life and wish for change but aren't sure how to get started? It is possible to reach your goals and attain the success you've always wanted and the steps probably aren't as overwhelming or intimidating as you imagine they might be. Street Smarts contains a series of proven principles and insights I've gathered through the years I spent living in the streets. These principles helped me go from being homeless to becoming a successful entrepreneur in the digital industry. The good news is, no matter at what point you're at in your own life, you can also make the positive changes you need to become successful. In Street Smarts, I lay out simple principles and insightful ideas and show you how to apply them in your daily life in order to reach your goals. This book is a simple step-by-step guide with exercises that will encourage you to take action and apply these philosophies to your daily life. By adhering to the following advice, you will be able to accelerate your results, analyze what you are currently doing to see what's working and what's not, and make the necessary changes to live a happier and better quality of life.