Seize your place in a new era in commerce and industry In Strategy in The Age of Disruption, a team of dedicated strategists delivers an exciting and practical guide to Industry 4.0, a commercial transformation that’s impacting every facet of the market, the environment, and our social lives. You’ll learn what Industry 4.0 is, what it means for you and your company, and how you—as a leader, manager, expert, entrepreneur, or investor—can capitalize on it and put it into practice. This is a complete handbook on strategic execution. It’s a step-by-step tutorial designed to get you to clearly see your strategic position, the choices available to you, and how to execute on those choices. You’ll also find: Ways to move beyond outdated business models that no longer serve the companies that follow them Common myths about strategy and how to put them to bed for good Deep and insightful explanations of the fourth industrial revolution and what it means for your sector and company Highly visual and endlessly engaging, Strategy in The Age of Disruption will systematically guide you through how to manage the challenges of the present and the promise of the future.

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

This book explores disruption and artificial intelligence in an organisational context to inform and prepare those that are in management positions now and into the future.

Innovation has usually been considered the engine of business success. But innovation has a dark side. In The Dark Side of Innovation, author Ankush Chopra shows what can happen to a company when innovations arise that impact profitability. He also outlines a step-by-step method for businesses to deal with the resulting quandary. Innovations and changes that destroy profit regularly appear across industries. The systematic method proposed in this book of predicting and dealing with such changes is a result of learning from the mistakes and successes of firms that have faced such profit-destroying innovations.

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Techno-Geopolitics explores contemporary U.S.–China relations and the future of global cyber-security through the prisms of geopolitics and financial-technological competition. It puts forward a new conceptual framework for an emerging field of digital statecraft and discusses a range of key issues including the controversies around 5G technology, policy regulations over TikTok and WeChat, the emergence of non-traditional espionage, and potential trends in post-pandemic foreign policy. Analysing the ramifications of the ongoing U.S.–China trade standoff, this book maps the terrain of technological war and the race for global technological leadership and economic supremacy. It shows how China’s technological advancements not only have been the key to its national economic development but also have been the core focus of U.S. intelligence. Further, it draws on U.S.–China counterintelligence cases sourced from the U.S. Department of Justice and Federal Bureau of Investigation (FBI) to explore emerging patterns and techniques of China’s espionage practice. A cutting-edge study on the future of statecraft, this volume will be of great interest to scholars and researchers of international relations, security and intelligence studies, information technology and artificial intelligence and political science, especially U.S. foreign policy and China studies. It will also be of great interest to policymakers, career bureaucrats, security and intelligence practitioners, technology regulators, and professionals working with think tanks and embassies.