What can straight people do to support gay rights? How much work or sacrifice must allies take on to do their share? Ian Ayres and Jennifer Brown--law professors, activists, husband and wife--propose practical strategies for helping straight men and women advocate for and with the gay community. Straightforward advances a thesis that is at once simple and groundbreaking: to make real progress at the central flashpoints of controversy--marriage rights, employment discrimination, gays in the military, exclusion from the Boy Scouts, and religious controversies over homosexuality--straight as well as gay people need to speak up and act for equality. Ayres and Brown take aim at both the hearts and minds of the general public, focusing on strategies that can change the incentives and therefore the behavior of the recalcitrant. The book is peppered with stories about real people and the decisions they have faced at home, in church, at work, in school, and in politics. It is also filled with creative legal and economic strategies for influencing public and corporate decision-making. For example, Ayres and Brown propose the development of a "fair employment mark" to help companies advertise inclusive employment policies. They also show how a simple pledge to vacation in states that legalize gay marriage can create powerful incentives for legislatures to amend their marriage laws. Engagingly written and sure to spark debate, Straightforward promises to change the way America thinks about--and participates in--the gay rights movement.

What can straight people do to support gay rights? How much work or sacrifice must allies take on to do their share? Ian Ayres and Jennifer Brown--law professors, activists, husband and wife--propose practical strategies for helping straight men and women advocate for and with the gay community. Straightforward advances a thesis that is at once simple and groundbreaking: to make real progress at the central flashpoints of controversy--marriage rights, employment discrimination, gays in the military, exclusion from the Boy Scouts, and religious controversies over homosexuality--straight as well as gay people need to speak up and act for equality. Ayres and Brown take aim at both the hearts and minds of the general public, focusing on strategies that can change the incentives and therefore the behavior of the recalcitrant. The book is peppered with stories about real people and the decisions they have faced at home, in church, at work, in school, and in politics. It is also filled with creative legal and economic strategies for influencing public and corporate decision-making. For example, Ayres and Brown propose the development of a "fair employment mark" to help companies advertise inclusive employment policies. They also show how a simple pledge to vacation in states that legalize gay marriage can create powerful incentives for legislatures to amend their marriage laws. Engagingly written and sure to spark debate, Straightforward promises to change the way America thinks about--and participates in--the gay rights movement.

Now revised to place greater emphasis on marketing and financial projection, this concise book is perfect for either the potential business-person or the existing proprietor who wishes to introduce a greater structure into their operation. Covering such key areas as: assessing the business and product; identifying strengths and weaknesses; marketing strategies; location of business; staffing; sources of finance; and putting together a viable business plan, this guide is guaranteed to change for the better the nature and operation of your business.

Designed for the person who needs clear advice and guidance on how to construct a CV and how to perform at job interviews, this guide will prove invaluable to all those who wish to develop their skills in these areas. Like all Straightforward guides, it is written in a clear style accessible to all.

Straightforward Statistics is written in plain language and connects material in a clear, logical manner to help students across the social and behavioral sciences develop a "big picture" understanding of foundational statistics. Each new chapter is purposefully connected with the previous chapter for a gradual accrual of knowledge from simple to more complex concepts—this effective, cumulative approach to statistics through logical transitions eases students into statistics and prepares them for success in more advanced quantitative coursework and their own research.

Are you struggling with introductory statistics? Are you trying to get ahead in your course, but feel like you're going around in circles? This short and down-to-earth textbook will give you the knowledge and confidence you need to get acquainted with the fundamentals of statistical concepts and techniques. Assuming no prior knowledge, and avoiding jargon and dense equations, it will ease your anxiety and demonstrate the value of good descriptive analysis. With a focus on practical use and outcomes, the book: - provides an accessible grounding in the key elements of descriptive statistical analysis; - has a clear focus on techniques to describe patterns and relationships in your own data; - provides helpful summaries and exercises, and a glossary of terms to reinforce understanding. With over 20 years' experience in teaching statistics at all levels and to students from many different subject areas, Patrick White has written an invaluable guide to key concept concepts and basic statistical techniques. Regardless of your background, this is the book that will help you interpret and use numbers to make the breakthrough that you need to achieve success in your university course.

Straightforward Statistics: Understanding the Tools of Research is a clear and direct introduction to statistics for the social, behavioral, and life sciences. Based on the author's extensive experience teaching undergraduate statistics, this book provides a narrative presentation of the core principles that provide the foundation for modern-day statistics. With step-by-step guidance on the nuts and bolts of computing these statistics, the book includes detailed tutorials how to use state-of-the-art software, SPSS, to compute the basic statistics employed in modern academic and applied research. Across 13 succinct chapters, this text presents statistics using a conceptual approach along with information on the relevance of the different tools in different contexts and summaries of current research examples. Students should find this book easy useful and engaging in its presentation while instructors should find it detailed, comprehensive, accessible, and helpful in complementing a basic course in statistics.