During the worst years of apartheid, the most popular show on television in South Africa—among both Black and White South Africans—was The Cosby Show. Why did people living under a system built on the idea that Black people were inferior and threatening flock to a show that portrayed African Americans as comfortably mainstream? Starring Mandela and Cosby takes up this paradox, revealing the surprising impact of television on racial politics. The South African government maintained a ban on television until 1976, and according to Ron Krabill, they were right to be wary of its potential power. The medium, he contends, created a shared space for communication in a deeply divided nation that seemed destined for civil war along racial lines. At a time when it was illegal to publish images of Nelson Mandela, Bill Cosby became the most recognizable Black man in the country, and, Krabill argues, his presence in the living rooms of white South Africans helped lay the groundwork for Mandela’s release and ascension to power. Weaving together South Africa’s political history and a social history of television, Krabill challenges conventional understandings of globalization, offering up new insights into the relationship between politics and the media.

Media, democratization, and the end(s) of apartheid -- Structured absences and communicative spaces -- In the absence of television -- "They stayed 'til the flag streamed"--Surfing into Zulu -- Living with the Huxtables in a state of emergency -- I may not be a freedom fighter, but I play one on TV -- Television and the afterlife of apartheid

In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.

Everybody has a teen bedroom story. The teen bedroom has universally been regarded as a safe haven for adolescents from all classes and backgrounds, and a near-sacred space that s basically off-limits to everyone but its teenage occupants (and their invited guests). But it s a relatively recent Western phenomenon that assumed a prominent role in socializing teens and shaping their identities during the years following World War II. As part of the identity-shaping process, the teen bedroom became a safe space for teens to express their growing consumer power, parallel to the emergence of youth subcultures after the War. Reid tracks the history of bedrooms for children back to the Civil War period, though the bulk of his research stretches from the late 1950s through the beginning of the 21st century. The rock posters, stuffed animals, and record players that found their way into teen bedroom during this period represent ways in which tends became major contributors to the postwar consumer economy. Reid by no means neglects popular culture, in the meantime, detailing the ways in which the teen bedroom appeared in song, film, television, and literature. It was often portrayed as a space of personal development and self-expression, but also as a site profound loneliness and romantic longing. To quote the Beach Boys 1963 hit song In My Room, the postwar teen bedroom featured just as much sighing and crying as it did scheming and dreaming. "

South Africa came late to television; when it finally arrived in the late 1970s the rest of the world had already begun to boycott the country because of apartheid. While the ruling National Party feared the integrative effects of television, they did not foresee how exclusion from globally unifying broadcasts would gradually erode their power. South Africa was barred from participating in some of television's greatest global attractions (including sporting events such as the Olympics and contests such as Miss World). With the release of Nelson Mandela from prison came a proliferation of large-scale live broadcasts as the country was permitted to return to international competition, and its re-admittance was played out on television screens across the world. These events were pivotal in shaping and consolidating the country's emerging post-apartheid national identity. Broadcasting the End of Apartheid assesses the socio-political effects of live broadcasting on South Africa's transition to democracy. Martha Evans argues that just as print media had a powerful influence on the development of Afrikaner nationalism, so the 'liveness' of television helped to consolidate the post-apartheid South African national identity.

Brown v. Board of Education, which ended legally sanctioned segregation in American public schools, brought issues of racial equality to the forefront of the nation’s attention. Beyond its repercussions for the educational system, the decision also heralded broad changes to concepts of justice and national identity. “Brown v. Board” and the Transformation of American Culture examines the prominent cultural figures who taught the country how to embrace new values and ideas of citizenship in the aftermath of this groundbreaking decision. Through the lens of three cultural “first responders,” Ben Keppel tracks the creation of an American culture in which race, class, and ethnicity could cease to imply an inferior form of citizenship. Psychiatrist and social critic Robert Coles, in his Pulitzer Prize–winning studies of children and schools in desegregating regions of the country, helped citizens understand the value of the project of racial equality in the lives of regular families, both white and black. Comedian Bill Cosby leveraged his success with gentle, family-centric humor to create televised spaces that challenged the idea of whiteness as the cultural default. Public television producer Joan Ganz Cooney designed programs like Sesame Street that extended educational opportunities to impoverished children, while offering a new vision of urban life in which diverse populations coexisted in an atmosphere of harmony and mutual support. Together, the work of these pioneering figures provided new codes of conduct and guided America through the growing pains of becoming a truly pluralistic nation. In this cultural history of the impact of Brown v. Board, Keppel paints a vivid picture of a society at once eager for and resistant to the changes ushered in by this pivotal decision.

The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity. Herman Wasserman analyzes the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite. Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts, and paradoxes even as he charts the diverse nature of South African entry into the global arena.