This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Data and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides. Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Provides readers with an analytical foundation required to do sport analytics and an overview of the canonical methods in sport analytics. To achieve the methods simultaneously, the book introduces the most important topics in sport analytics and teaches the practical and theoretical considerations.

Using data from one season of NBA games, Basketball Data Science: With Applications in R is the perfect book for anyone interested in learning and applying data analytics in basketball. Whether assessing the spatial performance of an NBA player's shots or doing an analysis of the impact of high pressure game situations on the probability of scoring, this book discusses a variety of case studies and hands-on examples using a custom R package. The codes are supplied so readers can reproduce the analyses themselves or create their own. Assuming a basic statistical knowledge, Basketball Data Science with R is suitable for students, technicians, coaches, data analysts and applied researchers. Features: One of the first books to provide statistical and data mining methods for the growing field of analytics in basketball Presents tools for modelling graphs and figures to visualize the data Includes real world case studies and examples, such as estimations of scoring probability using the Golden State Warriors as a test case Provides the source code and data so readers can do their own analyses on NBA teams and players

Baseball is not the only sport to use "moneyball." American football fans, teams, and gamblers are increasingly using data to gain an edge against the competition. Professional and college teams use data to help select players and identify team needs. Fans use data to guide fantasy team picks and strategies. Sports bettors and fantasy football players are using data to help inform decision making. This concise book provides a clear introduction to using statistical models to analyze football data. Whether your goal is to produce a winning team, dominate your fantasy football league, qualify for an entry-level football analyst position, or simply learn R and Python using fun example cases, this book is your starting place. You'll learn how to: Apply basic statistical concepts to football datasets Describe football data with quantitative methods Create efficient workflows that offer reproducible results Use data science skills such as web scraping, manipulating data, and plotting data Implement statistical models for football data Link data summaries and model outputs to create reports or presentations using tools such as R Markdown and R Shiny And more