One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron

This is one man's epic, and unlikely, journey into the highly competitive world of the automobile sales industry. A business so deadly and potentially treacherous it often leaves lives and careers shattered upon the rocky shores of life. Having been only trained for a life in the ministry, he sold his car to pay his debts, and the rest, as they say, is history. There could be no turning back-he could not, and he would not fail. This is a story of perseverance, and a dedication that most people would not think existed in a professional car salesman, whom most of the public consider lazy and dishonest. You will understand what it's like to be one of the most despised and misunderstood characters in American history, and you will meet many of the colorful characters along the way. It is the author's hope that the reader comes away with a better understanding of the courage and dedication needed to be successful in this highly competitive industry, that the reader be transported into the high-stakes, fast-paced world of auto sales, experiencing the joys of victory and the loneliness of defeat. You are about to enter the world of the dreaded used-car salesman. "Buyer, beware!"