Soft power is overlooked in the field of international relations, dismissed as lacking relevance or robustness as a theoretical concept. This book expands upon the idea of ‘soft power’ in international relations and investigates how soft power actually functions by looking at three case studies in Japan-China relations.

Two Asian powers compete for the goodwill of their neighbors

In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives." Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders. A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.

China’s soft power has attracted considerable attention in the recent decade. In this volume scholars from the U.K., Europe, the U.S., Singapore, Australia, Hong Kong and mainland China, including a number of well established and well known analysts on China, examine main areas where China has made noticeable advances in its appeal and influence. They include China’s foreign policy discourse, international communication, cultural diplomacy, and foreign assistance. In addition, Chinese concept of soft power, foreign policy strategy, and the relationship between its international standing and that of the U.S. are also closely analysed. The volume covers some of the most recent development and assesses China’s soft power critically. This book offers an assessment of China’s efforts to cultivate its international image, as well as a critique of Nye’s theory of soft power. It draws on case studies of the Chinese diplomatic practice and utilizes world opinion polls. This volume offers a theoretical and empirical perspective on the discussion on soft power with a particular focus on China’s soft power.

3 From Asian financial crisis to Jiang Zemin's visit to Japan -- 4 Development of multilateral diplomacy and increase of frictions -- 6 Japan-China relations at the start of the twenty-first century: the rocky path to a strategic mutually beneficial relationship -- 1 From start of the Koizumi administration to start of the Hu Jintao administration -- 2 Yasukuni visit problem and anti-Japanese protests -- 3 Formation, development, and limits of strategic mutually beneficial relations -- 4 Japan-China GDP trading places and Senkaku Islands -- 7 The current state of Japan-China relations: navigating a fragile relationship -- 1 Start of new administrations and stagnation of Japan-China relations -- 2 Political bargaining over Japan-China summit at Beijing APEC -- 3 Japan-China relations 70 years after the war's end -- Guide to further reading in English -- Chronology of key events -- Index -- Index of names

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

This timely book examines new developments in Japan-China relations and new research conducted in Japan, China and elsewhere since 2006. The book covers major issues such as the September 2010 Chinese fishing boat collision incident, cross-Strait relations, the Trans-Pacific Partnership (TPP) negotiations, and China's suspension of rare earth exports to Japan. It explores a variety of theoretical understandings of the Sino-Japanese relationship, namely relationship management, domestic politics, national identities and coevolution.