If it is possible for a book to be healing, spiritual, smart, and sexy at the same time, then this is it. From Bestselling author and creator of the Man Whisperer Multimedia Series comes the new book Soft is the New Power by Deya "Direct" Smith. What if everything you thought you understood about communicating with men was wrong? Would you be willing to re-calibrate your thinking to possess the love and life you desire? Do you realize that you have an innate power to attract amazing relationships through your ability to communicate using a soft and strategic strategy? Smith shows readers how to return to the organic softness that is feminine power. Many women are losing themselves in an effort to keep up with the male-dominated workplace and the new-age approaches to dating and relationships. Too many successful and ambitious career driven women for various reasons tend to use masculine or hard energy to survive or succeed, and as a result, not only are they exhausted, but they become hardened in communications. Smith encourages readers to take a stronger, yet softer position to gain what you want. Women have an innate power to attract amazing relationships through initiative, understanding and acceptance, coupled with the ability to approach life with a soft touch. Knowing how and when to turn on your power, does not negate the need to play hard ball when necessary, but it definitely gives you an advantage in work, play and at home. God made us the softer sex for a reason. Use it to your advantage! This book will help you to: Identify and embrace your feminine power and emotional intelligence; Appreciate that being soft does not make you weak it makes you wise; Maximize your soft power to attract and develop personal and professional relationships; Give yourself permission to succeed and win like a woman and not like a man; Become a 'Man Whisperer' and learn the art of speaking to a man's heart. PRAISES FOR SOFT IS THE NEW POWER: "The Man Whisperer" has created a powerful new guide. Soft is the New Power is a book that will speak to the soul of many women. Our generation has been taught that in order to achieve and succeed, we needed to deny our feminine powers. Miss Deya Direct dismisses this BS and tells the truth! We need to bring all of ourselves to rule the world from the boardroom to the bedroom. Deya presents the keys to feminine power and success. If you want to rock your mission with woman-power, then this book is for you. I will definitely be sharing it with my life coaching clients and speaking audiences." - Abiola Abrams, ESSENCE advice columnist and founder of SacredBombshell.com "Ben & I have been married for almost 16 years...and I must say because of what Deya's book "Soft Is the New Power" is talking about every woman should go out and get it...because it's a key ingredient in that if a woman gets a hold to it she can run the world - really!" - Jewel Tankard, Star of Bravo's Thicker Than Water, Author of Millionairess Lifestyle Understanding the Price and the Process "Deya "Direct" Smith has been the resident "Man Whisperer" for the Single Wives Club, and has helped us to manifest our soft power, in her much-anticipated new book "Soft is the New Power," I am excited that women everywhere will finally get the tools they need to realize that you don't have to be masculine because you can win like a woman, being fly & feminine!" - Koereyelle Dubose, Founder of The Single Wives Club "Today's woman is stronger. She is a survivor. She is more prepared and better equipped than ever before to be a BOSS! But during this transformation some of our women have lost their, sweet, sensitive, nurturing side. You can have your respect and adoration in every aspect of your life, but you can't be all soft and you can't be all powerful. Deya teaches us in her new book, "Soft Is the New Power" how to be both at the same time." - Steven James Dixon, Founder of LoveCapacity.com"

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant countries alike. This original book is the first to examine the significance of China's recent focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China's policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a charm offensive that has largely escaped the attention of American policymakers. Beijing's new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China's relationships with other countries. China also has worked to take advantage of American policy mistakes, the author contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the U.S. in international influence.

In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.

In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace. In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life. Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates - from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restaurant in Spain, a Chinese Friendship Hall in Sudan; the fact that fifty-eight modern heads of state were educated in Britain; the student exchange that took a teenage Deng Xiaoping to a small town on the Loire; the way that Japan could seduce the world with chic food and smart computer games. Now there may be a new twist in this Great game. With soft power's quiet ingredients - education, science, trade, cultural values - and a new emphasis on shared mutual interest, it may be the only force supple enough to tackle the challenges the future looks likely to pose - not least the slam-the-door reflexes pulling in the other direction.

An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War

Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural outreach tried to use "soft power" in order to galvanize broad support for the postwar order in the emerging Soviet bloc. Populated with compelling characters ranging from artists, writers, journalists, and scientists to party and government functionaries, this work illuminates the behind-the-scenes schemes of the Stalinist international propaganda machine. Based on exhaustive research in Russian and Polish archives, Babiracki's study is the first in any language to examine the two-way interactions between Soviet and Polish propagandists and to evaluate their attempts at cultural cooperation. Babiracki shows that the Stalinist system ultimately undermined Soviet efforts to secure popular legitimacy abroad through persuasive propaganda. He also highlights the limitations and contradictions of Soviet international cultural outreach, which help explain why the Soviet empire in Eastern Europe crumbled so easily after less than a half-century of existence.