In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came accusations of governmental ‘corruption’ and overspending. In Socio-Cultural Mobility and Mega-Events, Tzanelli uses Brazil’s 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host’s expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations. This interdisciplinary study will appeal to scholars and students of the sociology of mobility, sociology of globalisation, cultural sociology, social and anthropological theory, as well as the sociology of sport, human and cultural geography, and leisure and tourism studies.

This interdisciplinary book uses Brazil's 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host's expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; and the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations.

In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came accusations of governmental ‘corruption’ and overspending. In Socio-Cultural Mobility and Mega-Events, Tzanelli uses Brazil’s 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and ethics of mobilities in the mega-event, this book explores these socio-cultural issues and controversies: the background of staging mega-events, including the bidding process and the host’s expectations for returns; ceremonial staging and communications between artistic representations and national symbolism; the clear reaction mega-events almost always generate in national, regional and global activist circles, including accusations of overspending and human rights violations. This interdisciplinary study will appeal to scholars and students of the sociology of mobility, sociology of globalisation, cultural sociology, social and anthropological theory, as well as the sociology of sport, human and cultural geography, and leisure and tourism studies.

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders. This is the first book to examine sports mega-events from a mobilities perspective. It analyses the ‘mobile construction’ of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. In particular, the book focuses on the tension between the various mobilities and immobilities that are implied in the process of constructing a mega-event. It seeks to uncover the ways in which an event is a series of fluid interactions that occur sequentially and simultaneously at multiple scales in diverse spheres of interaction. Contributions explore the dynamics through which mega-events occur, revealing the textures and nuance of the complex systems that sustain them, and the ways that events ramify throughout the international system.

Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place’s social and cultural rhythms, when the eyes of the world are turned on it? Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the ‘Olympic City’ is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically ‘engineer’ native cultures as utopias. Thus, it is explored as to how Rio and Tokyo’s "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging. Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies.

This book advances an alternative critical posthumanist approach to mega-event organisation, taking into account both the new and the old crises which humanity and our planet face. Taking the delayed Tokyo 2020 Olympic Games as a case study, Tzanelli explores mega-event crisis and risk management in the era of extreme urbanisation, natural disasters, global pandemic, and technoscientific control. Using the atmospheric term ‘irradiation’ (a technology of glamour and transparency, as well as bodily penetration by harmful agents and strong affects), the book explores this epistemological statement diachronically (via Tokyo’s relationship with Western forms of domination) and synchronically (the city as a global cultural-political player but victim of climate catastrophes). It presents how the ‘Olympic enterprise’s’ ‘flattening’ of indigenous environmental place-making rhythms, and the scientisation of space and place in the Anthropocene lead to reductionisms harmful for a viable programme of planetary recovery. An experimental study of the mega-event is enacted, which considers the researcher’s analytical tools and the styles of human and non-human mobility during the mega-event as reflexive gateways to forms of posthuman flourishing. Crossing and bridging disciplinary boundaries, the book will appeal to any scholar interested in mobilities theory, event and environment studies, sociology of knowledge, and cultural globalisation.

This invigorating read explores the inherent unsustainability of events, exacerbated by the COVID-19 pandemic crisis. Vassilios Ziakas challenges the dominant paradigms of the field, suggesting the need to seriously rethink how we view, study and manage events in order to develop holistic event management frameworks which foster their adaptability and resilience.