The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media's vast infrastructure. So what part does social media play in your campaign? Do you know what's needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It's this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

The psychology behind political partisanship: “The kind of research that will change not just how you think about the world but how you think about yourself.” —Ezra Klein, Vox Political polarization in America has moved beyond disagreements about matters of policy. For the first time in decades, research has shown that members of both parties hold strongly unfavorable views of their opponents. This is polarization rooted in social identity, and it is growing. The campaign and election of Donald Trump laid bare this fact of the American electorate, its successful rhetoric of “us versus them” tapping into a powerful current of anger and resentment. With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one other with distrust and to work for party victory over all else. Although the polarizing effects of social divisions have simplified our electoral choices and increased political engagement, they have not been a force that is, on balance, helpful for American democracy. Bringing together theory from political science and social psychology, Uncivil Agreement clearly describes this increasingly “social” type of polarization, and adds much to our understanding of contemporary politics.

This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities.

The role of institutions is to establish the domains of public activity and the rules to select leaders. Democratic regimes organize in simple institutional frameworks to foster the concentration of power and alternative successive absolute winners and losers. They favour political satisfaction of relatively small groups, as well as policy instability. In contrast, pluralistic institutions produce multiple winners, including multiparty co-operation and agreements. They favour stable, moderate, and consensual policies that can satisfy large groups' interests on a great number of issues. The more complex the political institutions, the more stable and socially efficient the outcome will be. This book develops an extensive analysis of this relationship. It explores concepts, questions and insights based on social choice theory, while empirical focus is cast on more than 40 democratic countries and a few international organizations from late medieval times to the present. The book argues that pluralistic democratic institutions are judged to be better than simple formula of their higher capacity of producing socially satisfactory results.

“An important contribution to the literature on contemporary American politics. Both methodologically and substantively, it breaks new ground.” —Journal of Sociology & Social Welfare When Scott Walker was elected Governor of Wisconsin, the state became the focus of debate about the appropriate role of government. In a time of rising inequality, Walker not only survived a bitterly contested recall, he was subsequently reelected. But why were the very people who would benefit from strong government services so vehemently against the idea of big government? With The Politics of Resentment, Katherine J. Cramer uncovers an oft-overlooked piece of the puzzle: rural political consciousness and the resentment of the “liberal elite.” Rural voters are distrustful that politicians will respect the distinct values of their communities and allocate a fair share of resources. What can look like disagreements about basic political principles are therefore actually rooted in something even more fundamental: who we are as people and how closely a candidate’s social identity matches our own. Taking a deep dive into Wisconsin’s political climate, Cramer illuminates the contours of rural consciousness, showing how place-based identities profoundly influence how people understand politics. The Politics of Resentment shows that rural resentment—no less than partisanship, race, or class—plays a major role in dividing America against itself.