Preface Social networking sites (SNS’s) have become imperative to the lives of youth today. They are a compulsive and addictive behavior to our modern adolescence. Facebook, twitter, orkut, linkedin and other networking sites have not only given them a platform to interact, discuss and remain in touch with their loved ones who live at places across the globe but also to voice their opinions on social issues. It has created nothing less than a revolution across the world. The recent Jan Lokpal Bill Movement led by Anna Hajare and his team, and Nirbhaya Gang Rape case movement are uprising examples of SNS’s where youths created mass awareness across the society. They not only participated to create a movement but also voiced their opinions through the various social networking sites mobilizing people to sign online petitions, sending them across to the respective authorities. It was an eye opening example for any country and the government to understand the power of Social networking sites. The SNS’s have made a significant change in their personal and social lives, and played a crucial role in breaking boundaries, crossing nations, enabling them to communicate and share their view on issues like violation of human rights, girl’s education, 10 • Social Media and Indian Youth adverse effects of global warming, wrong deeds of political leaders, crime against women, corruption etc. On one hand where social networking sites empower the youth and enable them to grow up to their social circle in terms of their own acquaintances, on the other it raises many questions about their life styles, safety, privacy and legal issues. The study is an attempt to understand the impact of these networking sites on the life styles of Indian youths and also to form opinion about their thoughts, sociological and psychological change in their Behavior. There is no doubt Social media industry in India is run by young and educated youths in big cities and town. According to Analysis and Outlook Social Media in India 2011 and 2012, Indian SNS market saw a tremendous growth in the rise of the number of users and their participations and the amout of time spent. While Telecom Regulatory Authority of India (TRAI) in their report status “there has been rapid rise in the number of internet users in India, it has reached 21 million users in 2011. Broadband too has seen significant growth in 2011with13.30 million users (22%, Youth Organizations Umbrella, Inc. Y. O. U) compared to 10.92 million users in 2010 and was expected to reach 15.9 million users by end of 2012. 80% of the internet users are urban users and 20% are rural users in India and educated young people. Indians migrate to United States (US) for education and jobs and most of them will be in constant touch with friends and families which led to the rise in usage of social networks and it is further expected to increase as US companies set up offices in India employing thousands of people here. Apart from this more technology related products like mobiles, laptops, other computing devices like PCs, tablets and finally the voyeuristic appeal with open networks will drive the usage further. Most popular social networking site in India is Facebook as recently it dethroned Indonesia from the number two slot with 46 million monthly active users in February 2012 on the site, an increase of 132% from the prior year. Urban cities like Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Ahmedabad and other tier 1and 2 cities and towns dominate the social networking usage in India. 75% is dominated by male and mostly the young students and professionals in the age group of 18-24 are dominating the social media usage followed by the 25- 34 age group. They spend hours every month on the various social networking sites and actively engage with friends and others. Most of the users are using social media to stay in touch with friends, track and update their activities, social gaming, follow groups and communities, discuss social, political cultural and entertainment topics and also look for information about brands, products and also provide their feedback.” Apart from the significant conceptual, theoritical and related aspects of SMS, the book presents a research analysis, gathering data across Delhi and Mumbai City from 550 respondents exploring the broad dimensions of the impact of social networking sites on the Indian youths, changing mind sets and their life styles. Further it also explores the potential possibilities for developing a knowledge based society and enhancing the quality of life. The book is of immense importance to the ones, who wants to understand social media and its importance on Indian youths. It will provide an insight to the students, educationists, researchers, media planners, social media users and policy makers. The authors trust that the book is an asset for all of us as we all are affected and attached in some means to the next generation revolution of social media. Dr. Sanjay Singh Baghel

Is the bicycle, like the loudspeaker, a medium of communication in India? Do Indian children need trade unions as much as they need schools? What would you do with a mobile phone if all your friends were playing tag in the rain or watching Indian Idol? Children and Media in India illuminates the experiences, practices and contexts in which children and young people in diverse locations across India encounter, make, or make meaning from media in the course of their everyday lives. From textbooks, television, film and comics to mobile phones and digital games, this book examines the media available to different socioeconomic groups of children in India and their articulation with everyday cultures and routines. An authoritative overview of theories and discussions about childhood, agency, social class, caste and gender in India is followed by an analysis of films and television representations of childhood informed by qualitative interview data collected between 2005 and 2015 in urban, small-town and rural contexts with children aged nine to 17. The analysis uncovers and challenges widely held assumptions about the relationships among factors including sociocultural location, media content and technologies, and children’s labour and agency. The analysis casts doubt on undifferentiated claims about how new technologies ‘affect’, ‘endanger’ and/or ‘empower’, pointing instead to the importance of social class – and caste – in mediating relationships among children, young people and the poor. The analysis of children’s narratives of daily work, education, caring and leisure supports the conclusion that, although unrecognised and underrepresented, subaltern children’s agency and resourceful conservation makes a significant contribution to economic, interpretive and social reproduction in India.

We experience here feeling of joy while presenting first issue of 2016. We thank you again researchers who have presented their articles in this issue. This Issue (Volume 3, Issue 2, No. 8) Published, March, 2016

Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

Doing style -- Brand and brandedness -- Brandedness and the production of surfeit -- Style and the threshold of English -- Bringing the distant voice close -- College heroes and film stars -- Status through the screen -- Media's entanglements.

If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading. Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society. ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.