In the light of current digital advancements, the discourse surrounding digitalization has increased in importance, and the International Scientific Conference “Social Discourse in Challenging Times” reflected upon this trend. Coordinated by the University of Economics in Bratislava, this event was organized within the ODDEA project, at the University of Economics in Bratislava, between May 17th-20th, 2023. A significant attribute of the conference was its hybrid form, utilizing both face-to-face interaction at the University premises, and MS TEAMS for virtual involvement. This conference focused on the exploration of two fundamental areas of study. The first explored interdisciplinary topics of the current discourse, while the second dived into the digital transformation occurring within the EU and Southeast Asian countries. The second area was specifically devoted to presentations of research findings from the first work package of the ODDEA project. This not only brought to the forefront the work of the project's researchers, but it also fostered synergies within the consortium, enhancing the project’s implementation. The value and impact of the ODDEA project are also reflected within this volume. From discussions around current discourses to the exploration of the digitalization pathways, this collection represents a milestone in our journey towards a digital society research that would be both inclusive and resilient. These presentations provide insights into the selected problems of digital transformation and are invaluable contributions to the understanding of digitalization during these challenging times. Our sincere appreciation goes out to the researchers, contributors, reviewers and the academic community who have made this significant contribution possible. We hope that this volume will fuel further discussions, inspire additional research, and drive innovative breakthroughs in digitalization and interdisciplinary studies.

This publication presents the proceedings of the 31st International RAIS Conference on Social Sciences and Humanities held at American University, in Washington DC, USA, on April 6-7, 2023. The Conference was organized by Research Association for Interdisciplinary Studies. The Research Association for Interdisciplinary Studies is an international scientific organization based in the United States of America with the mission of promoting human values through interdisciplinary scientific research.

The book "Conducting Research in a Changing and Challenging World" edited by Drs. Thao L and Quynh L, is unique in the sense that it presents a broad and dynamic research narrative, which is filled with phenomena, issues and challenges facing researchers in various disciplines, cultural contexts, linguistic and ethical discourses. The content of the book is addressing three overarching research issues: What are the diverse challenges, opportunities, and limitations different cohorts of individuals face? Why and how do these cohorts respond to these challenges, opportunities, and limitations? How, where, when, and why do researchers interact with these challenges and what have they learned from their investigations? One of the strengths of this edited book is, each of the contributors has explored these three issues from a somewhat unique perspective, but collectively they provide a rich discourse and milieu around the purpose of research and how and why it is conducted and interpreted within a contemporary multimodal context. Across all the chapters the contributions have focused on the process of researching and as a consequence there are two recurring discourses identified. The first discourse relates to conducting the research and involves topics, such as methodology, ethics, research populations, assessment, data, and linguistic complexity. The second discourse is around the researchers, because they are the "lens" through which their research is conceived, guided, articulated, and interpreted. For too long now, too many books about research, particularly social science related research, have been locked into a narrow discourse around the benefits of either qualitative or quantitative research methods. While this topic is explored in this text, it is not dominated by this one, rather artificial dichotomy. What is exciting about "Conducting Research in a Changing and Challenging World" is its diversity and the range of dichotomies that are explored and the range of contexts and issues that are reviewed. There is a strong narrative quality throughout the chapters where the voice of the researchers and their purpose is amplified. The book is of special interest to research-orientated students as well as to those who want to learn more about conducting research in a challenging discourse of diverse paradigms

The interwoven futures of humanity and our planet are under threat. Urgent action, taken together, is needed to change course and reimagine our futures.

Approaches to Discourse Analysis demonstrates the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication. Linguists and other readers interested in the interplay of language and culture will gain new insight and understanding from this rich compilation.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.