Reviewing the development of California's Silicon Valley, from the now legendary meeting of Hewlett and Packard to the development of the Stanford Research Park to the near overnight success of Apple Computers, Intel, etc., the authors present a history of the development of the technology and the amazing individuals who created it, as well as a sociological study of that technology in its local, national and international contexts. They conclude with a thought-provoking assessment of the future of Silicon Valley, the capability of the Japanese to overtake the Americans and the changes to be seen in an "information society." ISBN 0-465-07821-4 : $19.95.

Reviewing the development of California's Silicon Valley, from the now legendary meeting of Hewlett and Packard to the development of the Stanford Research Park to the near overnight success of Apple Computers, Intel, etc., the authors present a history of the development of the technology and the amazing individuals who created it, as well as a sociological study of that technology in its local, national and international contexts. They conclude with a thought-provoking assessment of the future of Silicon Valley, the capability of the Japanese to overtake the Americans and the changes to be seen in an "information society." ISBN 0-465-07821-4 : $19.95.

From Fruit Shed to Fortune 500: The inside story of ROLM and its continuing influence on Silicon Valley Decades before Facebook, seven years before Apple, four young men were hard at work in a prune-drying shed designing “the world’s toughest computer.” That was the founding of ROLM Corporation, at a time when the orchards of Santa Clara County were being transformed into what would become Silicon Valley. By 1984—merely fifteen years later—ROLM was a Fortune 500 company with worldwide offices and a park-like campus. That same year, IBM bought the company in the biggest deal Silicon Valley had ever seen. By then, Silicon Valley was the world’s center of innovation, with a hallmark culture very different from the rest of corporate America. ROLM set the benchmark for that culture by providing significant financial rewards for smart, successful work, and an environment where employees could unwind—swimming laps, playing tennis, or dining brookside. ROLM’s influence extends today, in campuses like those of Google and Cisco, where onsite masseuses and sushi chefs are commonplace. Starting Up Silicon Valley reveals • leadership’s challenges, doubts, and convictions, from start-up to buyout and beyond; • how ROLM’s technological innovations disrupted two industries; • why ROLM was known as a Great Place to Work (GPW) and how that style can influence today’s workplace; • the dirty tricks that giant AT&T undertook to smash competition that threatened its domain; and • the hopes and frustrations of an IBM merger, from both sides of the story. Humorous anecdotes and the wisdom of some of Silicon Valley’s most respected leaders make Starting Up Silicon Valley an intimate story of one of the Valley’s most important and culturally influential companies.

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The first edition of The Silicon Valley Model, published in 2016, addresses the need for a fundamentally new approach to managing and developing large firms with an emphasis on entrepreneurship. This second edition validates, extends, and updates these original findings. While still encompassing the observations and analysis featured in the first edition, this new edition addresses new developments in management and in the global business environment. Further, it presents Dr. Steiber’s research identifying more companies in Asia, Europe, and the USA that are implementing management approaches that parallels the Silicon Valley Model, and in some respects, advanced upon it. New material, appearing mainly in the “Recent Developments” sections in each chapter, includes both real-life events and new research findings related to the management principles for entrepreneurship. In some cases, elements of innovation and development of the Silicon Valley Model have taken new forms in response to changing times or the desires of the companies involved. The Silicon Valley Model, Second Edition is beneficial to executives from the board and CEO level on down, consultants, researchers, and others who study or work with new developments in management.