Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

No detailed description available for "Semiotics of Culture".

Universe of the Mind A Semiotic Theory of Culture Yuri M. Lotman Introduction by Umberto Eco Translated by Ann Shukman A major book by one of the initiators of cultural studies. "Universe of the Mind is an ambitious, complex, and wide-ranging book that semioticians, textual critics, and those interested in cultural studies will find stimulating and immensely suggestive." --Journal of Communication "Soviet semiotics offers a distinctive, richly productive approach to literary and cultural studies and Universe of the Mind represents a summation of the intellectual career of the man who has done most to guarantee this." --Slavic and East European Journal Universe of the Mind addresses three main areas: meaning and text, culture, and history. The result is a full-scale attempt to demonstrate the workings of the semiotic space or intellectual world. Part One is concerned with the ways that texts generate meaning. Part Two addresses Lotman's central idea of the semiosphere--the domain in which all semiotic systems can function--presented through an analogy with the global biosphere. Part Three focuses on semiotics from the point of view of history. A seminal text in cultural semiotics, the book's ambitious scope also makes it applicable to disciplines outside semiotics. The book will be of great interest to those concerned with cultural studies, anthropology, Slavic studies, critical theory, philosophy, and historiography. Yuri Mikhailovich Lotman is the founder of the Moscow-Tartu School and the initiator of the discipline of cultural semiotics.

Uniqueness of style versus plurality of styles: in terms of these aesthetic categories one of the most important differences between the recent past and the present can be described. This difference manifests itself in all spheres of life - in fashion, in everyday life, in the arts, in science. What is of interest for my purposes in this book are its manifestations in the processes of con cept formation as they occur in the humanities, broadly conceived. Here the following methodological approaches seem to dominate the scene. 1. A tendency to apply semiotic concepts in various fields of research. 2. Attempts to introduce metrical concepts and measurement, even into disciplines tra ditionally considered as unamenable to mathematical treatment, like aesthetics and theory of art. 3. Efforts to fmd ways of formulating empirically testable, operational criteria for the application of concepts, especially concepts which refer to objects directly not observable, like dispositions, attitudes, character or personality traits. Care is also taken to take advantage of the conceptual apparatus of methodology to express problems in the humanities with the highest possible degree of clarity and precision. 4. Analysis of the p~rsuasive function oflanguage and its possible uses in science and in everyday life. The above tendencies are present in this book. It is divided into two parts: I. Methods of Concept Formation, and II. Applications. In the first part some general methods of concept formation are presented and their merits discussed.

Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.

Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.

This volume brings together a selection of Juri Lotman’s late essays, published between 1979 and 1995. While Lotman is widely read in the fields of semiotics and literary studies, his innovative ideas about history and memory remain relatively unknown. The articles in this volume, most of which are appearing in English for the first time, lay out Lotman’s semiotic model of culture, with its emphasis on mnemonic processes. Lotman’s concept of culture as the non-hereditary memory of a community that is in a continuous process of self-interpretation will be of interest to scholars working in cultural theory, memory studies and the theory of history.