Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

"A landmark in the debate on the future of public policy."—The Washington Post.

To view or download the 2017 supplement to this book, click here. This new book revises, and adds new foci, to the authors' predecessor casebook Government Contract Law: Cases and Materials (2d ed. 2004). It retains the core chapters for a syllabus on the basics of government contracting law. The authors update the core chapters with short, student-friendly, tightly-edited cases. Many cases date from the 2000s, with most of the rest from the 1990s. These present current understandings of issues and doctrines in this rapidly evolving field. As new foci, the authors have greatly expanded the number of specialized chapters treating increasingly important topics. New chapters cover such fast-changing specialties as commercial and IDIQ contracting, intellectual property, health care, construction, government and contractor workforce, false claims and defective pricing, and government takings. Also, the book treats new procedures including protests of task order awards and claims for government breaches of contract. Dozens of fresh notes by the authors cover recent developments such as government acquisition of property rights in software, and contracting in the Afghan and Iraq wars. Tiefer and Shook bring academic and practitioner experience and expertise to their treatment of government contract law.

The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?

What You Can Expect:If you are reading this book, we assume you have already decided to start a government contracting business or have already started one, and you really want someone to tell you what to do next in simple terms and without a lot of fluff. This book is a primer - a general how-to book. We focus on the essentials and explain the steps you need to take, why you need to take those steps, and the order in which you should take them. Where applicable, we cite resource references and websites that provide more detail for people who want to dig deeper.Why We Wrote This Book:We started, own and co-own several businesses. Some are government contracting businesses, and we wish this book had existed when we started our first one. Such a book, with topics and sections specifically for government contractors, would have saved us a lot of time, energy and money. After talking to many new business owners, we recognized that they, too, wished for a book written by serial business starters, who could offer step-by-step procedures to follow and would share their lessons learned.We Love What We Do!We love the business world, but mostly, we love helping others start their own business, achieve their business and life goals, and eventually, write their own success stories. We hope that as you follow the steps in this book, you will be on the way to achieving your goals in business and life, too.