Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.

Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.

Are you living the life of your dreams? If you knew the road to success would begin the moment you documented your dreams, would you take that first step toward the journey? Like the key to a treasure chest, The door to your life aspirations can be unlocked using the keys offered by author Lisa Boyd in My Dream Book, which is filled with guided activities, journal pages, vision pages, and much more-pages designed to lead and empower you to discover your passion for living, enabling you to live the life of your dreams. In your hands you hold a powerful tool for bringing your lifelong dreams to life. Dare to imagine the impossible. This is a dream book after all!

President Obama's former Green Jobs czar sets forth a bold new manifesto that reclaims the American Dream on behalf of all working Americans.

A business memoir from fifteen year-old lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business. When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of her house and donating the small proceeds to organizations dedicated to bee conservation. When she realized the more lemonade she sold, the more bees she could help, Me & the Bees Lemonade was born. Now she sells her lemonade across the country. From meetings with Fortune 500 CEOs, to securing a deal on Shark Tank, to even visiting the Obama White House, Mikaila's lemonade and passion for bee conservation have taken her far. In Bee Fearless, part memoir, part business guide, Mikaila--now fifteen--shares her personal journey and special brand of mindful entrepreneurship and offers helpful tips and guidance for young readers interested in pursuing their own ventures, instilling in them the bee-lief that they can bee fearless and achieve their dreams too.