If you dream of selling at: Night Markets, Farmers Markets, Flea Markets, Art Festivals, Food Festivals, City Events, Music Festivals, Craft Fairs, Art Walks, Holiday Festivals, Religious Events, Firework Shows, Bazaars, Expos and more. This guide is for you. This go-to comprehensive guide will give you the insight and confidence you need to test, launch and run a successful small outdoor festival and events business. From start-up financing, to creating killer items, navigating insurance and permit requirements, down to effective booth marketing and branding, this book is bursting with tried-and-true vendor tactics, built on experience and stories of those who came before. Patricia Huang brings her vendor insights from her many years in the trenches working as vendor and live marketplace management at the 626 Night Market. Kenneth Nguyen brings his extensive small business expertise as an entrepreneur and food vendor in Los Angeles. With the combined knowledge of the outdoors events side and small business side, "Selling at Events and Festivals" will get you from zero to seasoned vendor in one go. Goodies in the book include real life stories and examples, interviews with other successful vendors, illustrative graphics and photos, top 8 common crises and solutions, vendor worksheets, sample health department regulations and more!

Have you ever wanted to sell your handmade crafts or artwork at local craft fairs, but have no idea where to start? Or maybe you've taken the first step and have tried selling your art at a craft show or two, but now you're looking for ideas on how to sell more, how to make your booth more appealing to customers and where to find more venues to sell your handmade goods? You've come to the right place! I've been selling my own handmade creations, as well as the work of other artists, at a variety of craft shows and other events since 2004. I've learned a lot of lessons the hard way, and now I'm sharing them here with you so that you can learn from my experiences! In this book, I'll cover the basics of getting started selling at craft fairs, as well as how to design a great looking booth, how to give outstanding customer service & sell more and even how to find and create additional events at which to sell your handmade work. WHAT IT INCLUDES: - how to define your target market - where to find good shows - how much should I spend on a booth fee at a show? - how to make your booth look great - promoting your show & getting your customers there - my craft show tips & tricks - dealing with crazy weather & unexpected events - theft prevention - craft show supply checklist - how to give great customer service - how to use craft shows to create after-the-show sales - alternative venues to sell your work, beyond traditional craft shows - how to create your own events to sell at - tracking your inventory - how to create a personal & business spending plan - big hunkin' list of craft show resources WHO THIS BOOK IS FOR: This book will be most useful for someone new to selling at craft shows. I do cover more advanced topics as well though, including how to define your target market, visual merchandising, inventory tracking, and creating a business spending plan. The book includes worksheets along the way to help you. The information in this book is based on my experiences, selling in the United States, mostly in Louisiana. However, most of the information contained here is useful to anyone around the world who is interested in setting up a booth at craft shows, festivals or conventions. WHY I KNOW WHAT I'M TALKING ABOUT: I did my first craft show in 2004. It was the Alternative Media Expo, put on by Antigravity Magazine here in New Orleans. I sold a few things, and learned a LOT of things. And I haven't looked back! I've done all sorts of events since then. I have sold regularly at the Frenchmen Art Market, and have done festivals around the New Orleans area including Bayou Boogaloo, Gretna Heritage Festival, Freret Market, New Orleans Earth Day Festival, and many, many more. As one of the founding members of the New Orleans Craft Mafia, I've even organized a variety of events, both with the group and on my own. As a group, we've created a monthly art market and the annual Last Stop Shop holiday market. On my own, I've also hosted home shopping parties, trunk shows and pop-up shops. In 2007, as one of the winners of Etsy's Upcycling contest, I even traveled cross-country to San Francisco to participate in Bazaar Bizarre at Maker Faire!

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Unmissable: 300 Events & Festivals Around the World is a four-colour inspirational guide book to events and festivals, celebrations and natural phenomena in the world's top cities, secret retreats and far-flung places. It also offers practical information and insider tips, from how to get there, to where and when to buy tickets before they sell out, the best vantage point for a street festival or cycle race. First-person recommendations by Whatsonwhen editors and lively descriptions to bring the sound, smell, feel and taste of each experience to life. Something for everyone - full of global events for families, the adventurous or those who want to celebrate in style. Inspiring - whether you want to dance the tango in the streets of Buenos Aires, pick cherry blossom in Japan or eat the world's greates pizzas in Italy. Something for families - Full of family friendly treats suitable for all budgets and tastes The guide targets open-minded travellers who want to live the local experience and make the shift from observer to participant. Readers are also invited to access a wider selection of events on the associated website.

Music legend Richard Thompson, who established the genre of British folk rock, re-creates the spirit of the 1960s as he reflects on his early years performing with the greats in an era of change and creativity.

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Discover how to successfully plan, implement, promote and manage festivals and community events of all sizes, shapes and kinds. Unique insights, tips, tools, samples and resources are based on the author's years of hands-on experience. This easy-to-read handbook follows a logical progression from start to finish.