Self-Publishing And Marketing From The Trenches will help guide you away from the pitfalls and money traps that await the self-published writer. It will maximize your budget, save you time, and help you publish professional books, ebooks, and audio books in the global market. With 30 years in the trenches and several publications to his credit, Peter H. Zindler presents invaluable self-publishing insights, tips, and recommendations, so don't miss out. Learn how to join the ranks of great self-published writers like Hemingway, Twain, Kipling, Shaw, Byron, L'Amour, and Zane Grey. The Internet and other new technologies have leveled the publishing and marketing playing fields. All writers have the opportunity to become globally published authors. This year, new self-published titles outnumbered traditionally published titles. Digital ebooks and audio books are on the rise and are critical to selfpublished writers. Self-publishing is a key advantage for gaining access to agents and traditional publishers. "You got me really excited about self-publishing as a first choice for publishing...." Jeremy Scott Golden "I was very glad to attend your workshop, and I am most encouraged to self-publish." Ann Wadsworth Peter H. Zindler has authored several books, stage plays, radio shows, newspaper articles, and TV pilots. He and his wife also founded their own publishing company, David Bauer Press. His books have won several awards, and he wrote, produced, and directed a children's radio show in Los Angeles for a year. Three years after taking over a Christian critique group, four new writers became published, and the group had 13 books published in total. He is an impassioned speaker with a heart to see unknown writers realize their dreams and visions through the published word. He is also an associate minister for A Touch From Above Ministries in Ramona, California.

I wanted to write a detailed but simple book on publicity for authors. It can help anyone who is a first time author or authors who have written for many years. So many authors are unaware of the business end of selling their book and this book is devoted to helping them understand the complexities of publicity and how important it is to let people know about your book. Whether you are doing publicity yourself or hiring a freelance publicist or the publisher has a publicist working on publicity for you, the information in this book is important for you to know and understand. It will help you move through the maze of all the changes in publicity during the last few years.

Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.

Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.

You know the Agile and Lean development buzzwords, you've read the books. But when systems need a serious overhaul, you need to see how it works in real life, with real situations and people. Lean from the Trenches is all about actual practice. Every key point is illustrated with a photo or diagram, and anecdotes bring you inside the project as you discover why and how one organization modernized its workplace in record time. Lean from the Trenches is all about actual practice. Find out how the Swedish police combined XP, Scrum, and Kanban in a 60-person project. From start to finish, you'll see how to deliver a successful product using Lean principles. We start with an organization in desperate need of a new way of doing things and finish with a group of sixty, all working in sync to develop a scalable, complex system. You'll walk through the project step by step, from customer engagement, to the daily "cocktail party," version control, bug tracking, and release. In this honest look at what works--and what doesn't--you'll find out how to: Make quality everyone's business, not just the testers. Keep everyone moving in the same direction without micromanagement. Use simple and powerful metrics to aid in planning and process improvement. Balance between low-level feature focus and high-level system focus. You'll be ready to jump into the trenches and streamline your own development process.

Learn How to Publish Your Book! If you've dreamt of holding your book in your hands, sharing it with friends, or even selling it to people across the country and the world, this guide is for you! Amazon best-selling writer Lori Culwell (author of the Funny You Should Ask guides, as well as the novel Hollywood Car Wash, and a ton of other books) breaks down the self-publishing process step by step, making you laugh along the way.