A provocative and eye-opening study of the essential role the US military and the Central Intelligence Agency played in the advancement of communication studies during the Cold War era, now with a new introduction by Robert W. McChesney and a new preface by the author Since the mid-twentieth century, the great advances in our knowledge about the most effective methods of mass communication and persuasion have been visible in a wide range of professional fields, including journalism, marketing, public relations, interrogation, and public opinion studies. However, the birth of the modern science of mass communication had surprising and somewhat troubling midwives: the military and covert intelligence arms of the US government. In this fascinating study, author Christopher Simpson uses long-classified documents from the Pentagon, the CIA, and other national security agencies to demonstrate how this seemingly benign social science grew directly out of secret government-funded research into psychological warfare. It reveals that many of the most respected pioneers in the field of communication science were knowingly complicit in America’s Cold War efforts, regardless of their personal politics or individual moralities, and that their findings on mass communication were eventually employed for the purposes of propaganda, subversion, intimidation, and counterinsurgency. An important, thought-provoking work, Science of Coercion shines a blazing light into a hitherto remote and shadowy corner of Cold War history.

When it comes to understanding and treating madness, distortions of research are not rare, misinterpretation of data is not isolated, and bogus claims of success are not voiced by isolated researchers seeking aggrandizement. This book's detailed analyses of coercion and community treatment, diagnosis, and psychopharmacology reveals that these characteristics of bad science are endemic, institutional, and protected in psychiatry. This is mad science. Mad Science argues that the fundamental claims of modern American psychiatry are not based on convincing research, but on misconceived, flawed, and distorted science. The authors address multiple paradoxes in American mental health, including the remaking of coercion into scientific psychiatric treatment in the community, the adoption of an unscientific diagnostic system that now controls the distribution of services, and how drug treatments have failed to improve the mental health outcome. This book provides an engaging and readable scientific and social critique of current mental health practices. The authors are scholars, researchers, and clinicians who have written extensively about community care, diagnosis, and psychoactive drugs. Mad Science is a must read for all specialists in the field as well as for the informed public.

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

This book examines why some attempts to strong-arm an adversary work while others do not.

Science of Coercion provides the first thorough examination of the role of the CIA, the Pentagon, and other U.S. security agencies in the evolution of modern communication research, a field in the social sciences which crystallized into a distinct discipline in the early 1950s. Government-funded psychological warfare programs underwrote the academic triumph of preconceptions about communication that persist today in communication studies, advertising research, and in counterinsurgency operations. Christopher Simpson contends that it is unlikely that communication research could have emerged into its present form without regular transfusions of money from U.S military, intelligence, and propaganda agencies during the Cold War. These agencies saw mass communication as an instrument for persuading or dominating targeted groups in the United States and abroad; as a tool for improving military operations; and perhaps most fundamentally, as a means to extend the U.S. influence more widely than ever before at a relatively modest cost. Communication research, in turn, became for a time the preferred method for testing and developing such techniques. Science of Coercion uses long-classified documents to probe the contributions made by prominent mass communication researchers such as Wilbur Schramm, Ithiel de Sola Pool, and others, then details the impact of psychological warfare projects on widely held preconceptions about social science and the nature of communication itself. A fascinating case study in the history of science and the sociology of knowledge, Science of Coercion offers valuable insights into the dynamics of ideology and the social psychology of communication.