A history of Santa and his elves.

This is a comprehensive history of the world's midwinter gift-givers, showcasing the extreme diversity in their depictions as well as the many traits and functions these characters share. It tracks the evolution of these figures from the tribal priests who presided over winter solstice celebrations thousands of years before the birth of Christ, to Christian notables like St. Martin and St. Nicholas, to a variety of secular figures who emerged throughout Europe following the Protestant Reformation. Finally, it explains how the popularity of a poem about a "miniature sleigh" and "eight tiny reindeer" helped consolidate the diverse European gift-givers into an enduring tradition in which American children awake early on Christmas morning to see what Santa brought. Although the names, appearance, attire and gift-giving practices of the world's winter solstice gift-givers differ greatly, they are all recognizable as Santa, the personification of the Christmas and Midwinter festivals. Despite efforts to eliminate him by groups as diverse as the Puritans of seventeenth century New England, the Communist Party of the twentieth century Soviet Union and the government of Nazi Germany, Santa has survived and prospered, becoming one of the best known and most beloved figures in the world.

This is a comprehensive history of the world's midwinter gift-givers, showcasing the extreme diversity in their depictions as well as the many traits and functions these characters share. It tracks the evolution of these figures from the tribal priests who presided over winter solstice celebrations thousands of years before the birth of Christ, to Christian notables like St. Martin and St. Nicholas, to a variety of secular figures who emerged throughout Europe following the Protestant Reformation. Finally, it explains how the popularity of a poem about a "miniature sleigh" and "eight tiny reindeer" helped consolidate the diverse European gift-givers into an enduring tradition in which American children awake early on Christmas morning to see what Santa brought. Although the names, appearance, attire and gift-giving practices of the world's winter solstice gift-givers differ greatly, they are all recognizable as Santa, the personification of the Christmas and Midwinter festivals. Despite efforts to eliminate him by groups as diverse as the Puritans of seventeenth century New England, the Communist Party of the twentieth century Soviet Union and the government of Nazi Germany, Santa has survived and prospered, becoming one of the best known and most beloved figures in the world.

An entertaining, often surprising look at the life of the world’s most influential fictional character. He is the embodiment of charity and generosity, a creation of mythology, a tool of clever capitalists. The very idea of him is enduring and powerful. Santa Claus was born in early-nineteenth-century America, but his family tree goes back seven hundred years to Saint Nicholas, patron saint of children. Intervening generations were shaggy and strange — whip-wielding menaces to naughty boys and girls. Yet as the raucous, outdoor, alcohol-fuelled holiday gave way to a more domestic, sentimental model, a new kind of gift-bringer was called for — a loveable elf, still judgmental but far less threatening. In this engaging social and cultural history, Gerry Bowler examines the place of Santa Claus in history, literature, advertising, and art. He traces his metamorphosis from a beardless youth into a red-suited peddler. He reveals the lesser-known aspects of the gift-bringer’s life — Santa’s involvement with social and political causes of all stripes (he enlisted on the Union side in the American Civil War), his starring role in the movies and as adman for gun-makers and insurance companies. And he demolishes the myths surrounding Santa Claus and Coca-Cola. Santa Claus: A Biography will stand as the classic work on the long-lived and multifarious Mr. Claus.

A “poignant” collection of real letters sent to Santa Claus—a town in Indiana—from the 1930s to the twenty-first century, from both children and adults (The New York Times). For countless Christmases, children—and sometimes adults—have stuffed their dreams, wishes, and promises into envelopes. Over many decades, millions of these letters have poured into Santa Claus, Indiana. Arriving from all corners of the globe, the letters ask for toys, family reunions, snow, and help for the needy—sometimes the needy being the writers themselves. They are candid, heartfelt, and often blunt. Many children wonder how Santa gets into their chimneyless homes. One child reminds Santa that she has not hit her brothers over 1,350 times that year, and another respectfully requests two million dollars in “cold cash.” One child hopes to make his life better with a time machine, an adult woman asks for a man, and one miscreant actually threatens Santa’s reindeer! Containing more than 250 actual letters and envelopes from the naughty and nice reaching back to the 1930s, this moving book will touch hearts and bring back memories of a time in our lives when the man with a white beard and a red suit held out the hope that our wishes might come true. “Often very affecting . . . also offers an unusual window into American history.” —Library Journal “The letters . . . are alternately silly and somber, hilarious and heartfelt.” —The Weekly Standard

The origins of Santa Claus, or so I am told, is that the young Bishop Nicholas secretly delivered three bags of gold as dowries for three young girls to their indebted father to save them from a life of prostitution. Armed with immortality, a factory of elves and a fleet of reindeer, his has been a lasting legacy, inextricably linked to Christmas. Of course, this Christmas looks a little different. Amidst a global pandemic, shimmying down the chimneys of strangers certainly does not adhere to social distancing guidelines. Some borders remain closed, and in some instances, the quarantine period is far too long. After all, he only has 24 hours to spread cheer across the world. As with the rest of us, Santa Claus is likely to get the remote working treatment. The reindeers this year are likely to be self-driving, reminiscent of an Amazon swarm of technology, and the naughty and nice lists are likely to be based on algorithms derived from social media accounts. In the age of the fourth industrial revolution, it is difficult to imagine that letters suffice anymore. How many posts were verified as real before shared? Enough to get you a drone. Fake news? Here is a lump of coal. Will we see elves in personal protective equipment (PPE) and will Santa Claus, high risk because of age and his likely comorbidities from the copious amount of cookies, have to self-isolate in the North Pole? In fact, will there be any toys at all this year? Surely production has been stalled with the restrictions on imports and exports into the North Pole. Perhaps, there is a view to outsourcing, or perhaps, there is a shift towards local production and supply chains. More importantly, as we have done in many instances in this period, maybe we should pause to reflect on the current structures in place. The sanctification of a figure so clearly dismissive of the Global South and to be critical, quite classist must be called into question. From some of the keenest minds, the contributions in this book make a strong case against this holly jolly man. We traverse important topics such as, is the constitution too lenient with a clear intruder who has conveniently branded himself a Good Samaritan? Allegations of child labour under the guise of elves, blatant animal cruelty, constant surveillance in stark contrast to many democratic ideals and his possible threat to national security come to the fore. Nevertheless, as the song goes, he is aware when you are asleep, and he knows when you are awake. Is feminism a farce to this beloved man – what role does Mrs Claus play and why are there inherent gender norms in his toys? Then is the worry of closed borders and just how accurate his COVID-19 tests are. Of course, this brings his ethics into question. While there is an agreement that transparency, justice and fairness, nonmaleficence, responsibility, and privacy are the core ethical principles, the meaning of these principles differs, particularly across countries and cultures. Why are we subject to Santa Claus’ notions of good and evil when he is so far removed from our context? As Richard Thaler and Cass Sunstein would tell you, this is fundamentally a nudge from Santa Claus for children to fit into his ideals. A nudge, coined by Thaler, is a choice that predictably changes people’s behaviour without forbidding any options or substantially changing their economic incentives. Even with pinched cheeks and an air of holiday cheer, Santa Claus has to come under scrutiny. In the process of decolonising knowledge and looking at various epistemologies, does Santa still make the cut?

Relates the story of Santa Claus from his historic origins to his current incarnation, discussing Saint Nicholas, the Americanizing of Santa, his commercialization, and his treatment in songs and movies.