Routledge International Handbook of Consumer Psychology

Routledge International Handbook of Consumer Psychology
Title Routledge International Handbook of Consumer Psychology PDF eBook
Author Cathrine V. Jansson-Boyd
Publisher Routledge
Total Pages 730
Release 2016-11-18
Genre Business & Economics
ISBN 1317539931

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Routledge International Handbook of Self-Control in Health and Well-Being

Routledge International Handbook of Self-Control in Health and Well-Being
Title Routledge International Handbook of Self-Control in Health and Well-Being PDF eBook
Author Denise de Ridder
Publisher Routledge
Total Pages 528
Release 2017-10-30
Genre Psychology
ISBN 1317301412

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The ability to prioritise long-term goals above short-term gratifications is crucial to living a healthy and happy life. We are bombarded with temptations, whether from fast-food or faster technologies, but the psychological capacity to manage our lives within such a challenging environment has far-reaching implications for the well-being not only of the individual, but also society as a whole. The Routledge International Handbook of Self-Control in Health and Wellbeing is the first comprehensive handbook to map this burgeoning area of research by applying it to health outcomes and personal well-being. Including contributions from leading scholars worldwide, the book incorporates new research findings that suggest that simply inhibiting our immediate impulses isn’t the whole story; there may be more options to improve self-control than simply by suppressing the ego. Divided into six coherent sections, the book provides an overview of the research base before discussing a range of interventions to help improve self-control in different contexts, from smoking or drinking too much to developing self-control over aggression or spending money. The only definitive handbook on this far-reaching topic, this essential work will appeal to researchers and students across health and social psychology, as well as related health sciences.

Routledge International Handbook of Consumer Psychology

Routledge International Handbook of Consumer Psychology
Title Routledge International Handbook of Consumer Psychology PDF eBook
Author Cathrine V. Jansson-Boyd
Publisher Taylor & Francis
Total Pages 730
Release 2016-11-18
Genre Business & Economics
ISBN 131753994X

Download Routledge International Handbook of Consumer Psychology Book in PDF, Epub and Kindle

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

The Routledge Companion to Consumer Behavior

The Routledge Companion to Consumer Behavior
Title The Routledge Companion to Consumer Behavior PDF eBook
Author Michael R. Solomon
Publisher Routledge
Total Pages 751
Release 2017-09-22
Genre Business & Economics
ISBN 1315526913

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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Routledge Handbook of Applied Sport Psychology

Routledge Handbook of Applied Sport Psychology
Title Routledge Handbook of Applied Sport Psychology PDF eBook
Author David Tod
Publisher Routledge
Total Pages 807
Release 2010-10-18
Genre Psychology
ISBN 1136966668

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Now available in paperback, the Routledge Handbook of Applied Sport Psychology is a definitive guide to the theory and practice of applied sport psychology. It goes further than any other book in surveying the full variety of issues that practising sport psychologists will confront in their working lives. It introduces the most important tools and skills that psychologists will need to be truly helpful to their clients, and it also adopts a holistic definition of the role of the sport psychologist, explaining how effective counseling, assessment, and therapeutic models can add important extra dimensions to professional practice. The book is divided into seven thematic sections, addressing: counseling; assessment; theoretical and therapeutic models; issues for the individual athlete, from injury and overtraining to depression; issues for teams, from conflict resolution to travel; working with special populations; mental skills, such as imagery, goal setting, and concentration. Moving beyond the traditional tracks of clinical psychology and performance enhancement, the authors in this book argue convincingly that psychologists would benefit from attempting to understand athletes’ social and familial contexts, their health, happiness, and interpersonal dynamics in the broadest sense, if they are to serve their clients’ best interests. With contributions from many of the world’s leading sport psychologists, and with clear descriptions of best practice in each chapter, the Routledge Handbook of Applied Sport Psychology is essential reading for all serious students and practitioners of sport psychology, counseling, applied sport science, health psychology, and related fields.

Consumer Psychology

Consumer Psychology
Title Consumer Psychology PDF eBook
Author Jansson-Boyd
Publisher McGraw-Hill Education (UK)
Total Pages 274
Release 2010-01-01
Genre Psychology
ISBN 033523979X

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

The Routledge International Handbook of Children, Adolescents and Media

The Routledge International Handbook of Children, Adolescents and Media
Title The Routledge International Handbook of Children, Adolescents and Media PDF eBook
Author Dafna Lemish
Publisher Routledge
Total Pages 526
Release 2013-07-18
Genre Social Science
ISBN 1134060556

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The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including: the role of policy and parenting in regulating media for children the relationships between children’s’ on-line and off-line social networks children’s strategies of resistance to persuasive messages in advertising media and the construction of gender and ethnic identities The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.