This collection of essays by Walter J. Ong focuses on the complex and dynamic relationship between verbal performance and cultural evolution. By studying the history of rhetoric and related arts from classical antiquity through the age of romanticism to the modern period, Ong both illuminates the past and helps explain late-twentieth-century modes of expression. Elegantly written and wide ranging, Rhetoric, Romance, and Technology traces the evolution of devices used to store, retrieve, and communicate knowledge. Ong discusses diverse topics including memory as art, associationist critical theory, the close relationship between romanticism and technology, and the popular culture of the 1970s. This book also contains essays about Tudor writings in English on rhetoric and literary theory, the study of Latin as a Renaissance puberty rite, Ramism in the classroom and in commerce, Jonathan Swift's notion of the mind, and John Stuart Mill's politics.

Walter Ong pioneered the study of how orality and literacy mutually enrich each other in the evolution of human consciousness, arguing that verbal communication moves from orality to literacy and on to what he has termed the "secondary orality" of radio and television. The original essays in this volume explore the implications of Ong's work across the diverse fields of cultural history, literary theory, theology, philosophy, and anthropology. These scholars maintain that Ong's view of orality not only changes our readings of ancient and medieval texts, but that it also changes our understanding of the differing epistemologies of oral and literate cultures and of the coexistence of the oral and literate within a given culture.

An account of the complex relationship between technology and romanticism that links nineteenth-century monsters, automata, and mesmerism with twenty-first-century technology's magic devices and romantic cyborgs. Romanticism and technology are widely assumed to be opposed to each other. Romanticism—understood as a reaction against rationalism and objectivity—is perhaps the last thing users and developers of information and communication technology (ICT) think about when they engage with computer programs and electronic devices. And yet, as Mark Coeckelbergh argues in this book, this way of thinking about technology is itself shaped by romanticism and obscures a better and deeper understanding of our relationship to technology. Coeckelbergh describes the complex relationship between technology and romanticism that links nineteenth-century monsters, automata, and mesmerism with twenty-first-century technology's magic devices and romantic cyborgs. Coeckelbergh argues that current uses of ICT can be interpreted as attempting a marriage of Enlightenment rationalism and romanticism. He describes the “romantic dialectic,” when this new kind of material romanticism, particularly in the form of the cyborg as romantic figure, seems to turn into its opposite. He shows that both material romanticism and the objections to it are still part of modern thinking, and part of the romantic dialectic. Reflecting on what he calls “the end of the machine,” Coeckelbergh argues that to achieve a more profound critique of contemporary technologies and culture, we need to explore not only different ways of thinking but also different technologies—and that to accomplish the former we require the latter.

This comprehensive bibliography lists some 500 source texts published in the British Isles or abroad from 1479 to 1660 and more than 2,000 works of secondary literature from 1900 to the present.