"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

John Piper challenges fellow baby boomers to forego the American dream of retirement and live out their golden years with a far greater purpose in mind. They say it's a person's reward for all those years of labor. "Turn in your time card and trade in your IRAs. Let travel plans and golf-course leisure lead the way." But is retirement really the ideal? Or is it a series of poor options that ignore a greater purpose-and will kill a person more quickly than old age? John Piper responds: "Lord, spare me this curse!" And his resounding message is for anyone who believes there's far more to the golden years than accumulating comforts. It's for readers who long to finish better than they started, persevere for the right reasons (and without fear), experience true security, value what lies beyond their cravings, and live dangerously for the One who gave his life in his prime. With this brief book, Piper is sure to spur fellow baby boomers in their resolve to invest themselves in the sacrifices of love -and to grow old with godly zeal.

Discover Your Unique Gift "Creative aging is a choice.... If we remember that transition always begins with endings, moves on to a wilderness period of testing and trying, and only then do we reach the beginning of something new, then we can embrace this encore period of life with hope and curiosity, remembering always that it is our true nature to be creative, to be always birthing new ways of sharing our planet together." --from the Epilogue In a practical and useful way, Marjory Zoet Bankson explores the spiritual dimensions of retirement and aging. She offers creative ways for you to share your gifts and experience, particularly when retirement leaves you questioning who you are when you are no longer defined by your career. Drawing on stories of people who have reinvented their lives in their older years, Bankson explores the issues you need to address as you move into this generative period of life: Release Letting go of the vocational identity associated with your career or primary work Resistance Feeling stuck, stagnant, resisting change Reclaiming Drawing energy from the past, discovering unused gifts Revelation Forming a new vision of the future Crossing Point Moving from stagnation to generativity Risk Stepping out into the world with new hope Relating Finding or creating new structures for a new kind of work

What am I going to do with my retirement? People talk about retirement like it’s supposed to be an endless vacation. But what if, like the majority of those facing retirement, you can’t afford such a luxury? Or, what if you just want something more from retirement? Some advocate for no retirement at all. But you’ve worked for decades and a rest and reprieve do sound appealing. What should you do? Does God have a purpose for your retirement? Yes, He does. Learn how to discern what it is by taking an uncommon approach. Jeff Haanen looks biblically and practically at the need for rest and purpose in retirement. And teaches you how to: Take a sabbatical rest in early retirement Listen to God’s voice for their calling in retirement Rethink “work” in retirement Understand family systems and leaving a legacy Planning retirement doesn’t have to be distressing. Retire in a way that’s God-honoring, purpose-filled, restful, and truly biblical.

Most of us dream of retirement as the time in our lives when we'll finally be able to do what we've always wanted to do - but why do you have to wait? Rethinking Retirement helps you create the life you want now. By challenging traditional notions of how our lives are "supposed" to go, former financial advisor Keith Weber offers a new path for creating freedom, balance, purpose and passion in your life. Recounting his own "wake-up call" experience as well as those of many of his clients, Keith will help you: Recognize your true priorities. Define a clear vision of the life you want. Recognize the true role of money in your life. Use the financial and personal resources you have to make that life real. Rethinking Retirement is packed with engaging stories, insightful self-discovery exercises and practical, down-to-earth financial education and advice. For the next generation of retirees and those already retired, Rethinking Retirement will help you create a richer and more rewarding life.

Bonus content "What's Your Retirementology I.Q.?" included in this digital edition. Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending and rising debt that may shatter whatever vision of retirement you still have. Welcome to the world of Retirementology. Retirementology bridges retirement planning with investor psychology and the market Meltdown of 2008 to produce an entirely new way of thinking about how we spend, how we save, how we borrow, and how we invest. Financial mistakes are deeply rooted in human nature, but you may be able to overcome them--if you understand the breakthrough principles of behavioral economics and apply them in your own retirement planning. Dr. Gregory Salsbury identifies some of the classic cognitive biases and behavioral mistakes most of us keep making when it comes to retirement planning. For example: Why will people drive 45 minutes to use a $2.00 coupon? Why won’t people sell a poor performing stock just because they inherited it from grandma? Why do people spend differently with a credit card than they do with cash? Why do people believe that they paid no income taxes because they received a refund? You’ll learn why the financial meltdown has amplified the impact of these all-too-human cognitive mistakes and discover ideas for addressing them. The bottom line for your bottom line is that retirement can no longer be ignored, viewed as a single event, relegated to a “zone,” or romanticized. Instead, you must understand how every spending and financial decision you make from here on can impact the way you will spend your golden years. Retirementology attempts to help you do just that. Retirement planning: right brain versus left brain Why these different areas of the brain impact financial decisions--and what to do about it It’s real money! “De-layering” your finances How to overcome the psychological tricks that separate you from your money Family matters: managing financial support decisions for your extended family Choosing between your family or your retirement Get “long-term smart” How longevity, inflation, volatility, and your own expectations impact your retirement goals