Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop - finding the perfect location, choosing and purchasing merchandise, and hiring employees. The book also furnishes information on how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. It also contains great advice on the art of selling and the fundamentals of promotion and advertising.The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. · Ten Common Retailing Myths · Ten Keys to Retailing Success · Ten Common Retail Mistakes · Ten Reasons to Shop at Independent Specialty Stores · Ten Ways to WOW a Customer

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

The easy way to get a handle on bookkeeping Accurate and complete bookkeeping is crucial to any business owner, but it's also important to those who work with the business, such as investors, financial institutions, and employees. Bookkeeping For Dummies provides the easy and painless way to master this critical skill. You'll get clear and concise information on keeping track of transactions, figuring out balance sheets, keeping ledgers or journals, creating financial statements, and operating accounts for businesses, along with practices and examples to hone your skills. Plus, the bonus CD includes samples of bookkeeping forms, working papers, letters, resources, and spreadsheets. Keeping track of transactions Figuring out the balance sheet Keeping a ledger and journal Creating financial statements Operating accounts for businesses Recognizing assets and liabilities Up-to-date tax information Changes in small business regulations Additional and complementary examples Demonstration problems True/false and multiple-choice questions and scenarios Whether you're a professional or a student looking to expand your skills, Bookkeeping Kit For Dummies is a one-stop resource for anyone interested in this ever-growing occupation.

Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan’s Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan Note: CD files are available to download when buying the eBook version

A Canadian bestseller, now revised and updated! Discover how to: Put together everything your business needs, from furniture to staff Establish an online presence for your business Write a winning business plan Keep your books balanced Stay on the right side of tax authorities An enterprising guide to becoming your own boss Hey entrepreneurs! Got an idea and need some straightforward advice on how to turn your dream into a reality? Let two experts show you how to turn your ideas into gold. Covering every aspect of starting, building, staffing, and running your own show, whether you're starting from the ground up or buying a franchise, this book paves the way to small business success. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Get your small business up and running — and keep it running for years to come. Millions of Americans own their own businesses, and millions more dream of doing the same. But starting your own business is a pretty complicated matter, especially with all the legal issues and paperwork. This updated edition of the top-selling small business resource is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. If you’ve got a great idea for your own business, you need the kind of straightforward advice you’ll find here — the kind of advice you’d normally only get from business schools and MBA courses. Small Business Kit For Dummies, Second Edition covers all the basics on: Recent tax law changes Balancing your finances Hiring and keeping employees Effective management strategies Accounting fundamentals In addition to the basics of business, you’ll also find top-class advice on more advanced business basics, like business plans, the ins and outs of contracts, and using the Internet to expand your business. For entrepreneurs large and small, this comprehensive resource offers authoritative guidance on all your biggest business concerns, and offers unbeatable advice on such topics as: Choosing your business structure — from LLCs to S corps How to develop and write a standard business proposal Going public, issuing stock, and keeping a stock ledger Raising capital and understanding securities laws Bookkeeping standard practices Tax basics for small businesses Handling the paperwork for new hires Designing employee compensation plans Working with independent contractors and consultants Patent and copyright protections Dealing with the Press In addition, the book includes a CD-ROM full of helpful resources — forms, contracts, and even sample versions of the most popular software for small businesses. With Small Business Kit For Dummies you’ll find all the tools you need to get your small business up and running — and keep it running for years and years to come.