Retail and Marketing Channels (RLE Retailing and Distribution)

Retail and Marketing Channels (RLE Retailing and Distribution)
Title Retail and Marketing Channels (RLE Retailing and Distribution) PDF eBook
Author Srinivas K. Reddy
Publisher Routledge
Total Pages 345
Release 2012-10-02
Genre Business & Economics
ISBN 1136245723

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Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Retail and Marketing Channels

Retail and Marketing Channels
Title Retail and Marketing Channels PDF eBook
Author Luca Pellegrini
Publisher
Total Pages 326
Release 2013
Genre
ISBN

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Retail and Marketing Channels (Rle Retailing and Distribution)

Retail and Marketing Channels (Rle Retailing and Distribution)
Title Retail and Marketing Channels (Rle Retailing and Distribution) PDF eBook
Author Srinivas K. Reddy
Publisher Routledge
Total Pages 345
Release 2012-08-09
Genre Marketing channels
ISBN 0415540399

Download Retail and Marketing Channels (Rle Retailing and Distribution) Book in PDF, Epub and Kindle

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Marketing Geography (RLE Retailing and Distribution)

Marketing Geography (RLE Retailing and Distribution)
Title Marketing Geography (RLE Retailing and Distribution) PDF eBook
Author Ross Davies
Publisher Routledge
Total Pages 316
Release 2012-10-02
Genre Business & Economics
ISBN 1136246282

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This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. ‘A valuable and welcome undergraduate textbook.’ Environment and Planning ‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

Retailing (RLE Retailing and Distribution)

Retailing (RLE Retailing and Distribution)
Title Retailing (RLE Retailing and Distribution) PDF eBook
Author Larry O'Brien
Publisher Routledge
Total Pages 196
Release 2012-10-02
Genre Business & Economics
ISBN 1136245790

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This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.

Retail and Channel Marketing

Retail and Channel Marketing
Title Retail and Channel Marketing PDF eBook
Author Sandro Castaldo
Publisher Edward Elgar Publishing
Total Pages 420
Release 2020-10-30
Genre Business & Economics
ISBN 1789903661

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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.

Handbook of Research on Distribution Channels

Handbook of Research on Distribution Channels
Title Handbook of Research on Distribution Channels PDF eBook
Author Charles A. Ingene
Publisher Edward Elgar Publishing
Total Pages 608
Release 2019
Genre Business & Economics
ISBN 0857938606

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Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.