Presents a more balanced coverage of qualitative and quantitative methods than any other book on the market, and illustrates how the greatest benefit often comes from combining various approaches .It discusses the social and historical context of research, and teaches students to recognize ethnocentric perspectives and the assumptions, values, and beliefs of their own society. Chapter 3, “Theory and Research,†helps students with no prior coursework in social theory understand the importance of theory and its connection to research.The book contains many explanatory diagrams and interesting examples drawn from scholarly literature and incorporates feminist and postmodernist theories in the “Meaning of Methodologies†chapter (Ch. 4). Covers writing a literature review and ethics early in Chapter 5 and concludes with a chapter on writing a research report.

"Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest."--Publisher's website.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Understanding Research is an accessible and visually-appealing introduction to research. Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work.

Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.