Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

WANT A RICHER LIFE? BREAK ALL THE RULES Renegade entrepreneur-and runaway success story-Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants-and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets. Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo. Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.

Outlaw by acclaimed author Michael Streissguth follows the stories of three legends as they redefined country music: Waylon Jennings, Willie Nelson, and Kris Kristofferson. Streissguth delves into the country music scene in the late '60s and early '70s, when these rebels found themselves in Music City writing songs and vying for record deals. Channeling the unrest of the times, all three Country Music Hall of Famers resisted the music industry’s unwritten rules and emerged as leaders of the outlaw movement that ultimately changed the recording industry. Outlaw offers a broad portrait of the outlaw movement in Nashville that includes a diverse secondary cast of characters, such as Johnny Cash, Rodney Crowell, Kinky Friedman, and Billy Joe Shaver, among others. With archival photographs throughout, Outlaw is a comprehensive examination of a fascinating shift in country music, and the three unbelievably talented musicians who forged the way.

“An extraordinary, riveting, page-turning account—finally cleared for publication by the CIA—of the once highly classified effort by the CIA and special military units to develop a truly game-changing, transformational capability: armed drones."—General David Petraeus, US Army (Ret.), former Commander of the Surge in Iraq, US Central Command, and US and Coalition Forces in Afghanistan, and former Director of the CIA​ The Inside Story of How a CIA Officer and an Air Force Officer Joined Forces to Develop America’s Most Powerful Tool in the War on Terror. Never Mind, We’ll Do It Ourselves is the story behind the origins of the Predator drone program and the dawn of unmanned warfare. A firsthand account told by an Air Force team leader and a CIA team leader, Never Mind, We’ll Do It Ourselves takes readers into the back offices and secret government hangars where the robotic revolution went from a mad scientist idea to a pivotal part of global airpower. Featuring a foreword by Charlie Allen, an introduction by Lieutenant General John Campbell, USAF (Ret.), and an afterword by Lieutenant Colonel Gabe Brown, the story reveals the often conflicting perspectives between the defense and intelligence communities and puts the reader inside places like the CIA’s counterterrorism center on the morning of 9/11. Through the eyes of the men and women who lived it, you will experience the hunt for Usama bin Laden and the evolution of a program from passive surveillance to the complex hunter-killers that hang above the battlespace like ghosts. Poised at the junction between The Right Stuff and The Bourne Identity, Never Mind, We’ll Do It Ourselves documents the way a group of cowboys, rogues, and bandits broke rules and defied convention to change the shape of modern warfare

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game history Shareware Heroes: Independent Games at the Dawn of the Internet takes readers on a journey, from the beginnings of the shareware model in the early 1980s, the origins of the concept, even the name itself, and the rise of shareware's major players – the likes of id Software, Apogee, and Epic MegaGames – through to the significance of shareware for the ‘forgotten’ systems – the Mac, Atari ST, Amiga – when commercial game publishers turned away from them. This book also charts the emergence of commercial shareware distributors like Educorp and the BBS/newsgroup sharing culture. And it explores how shareware developers plugged gaps in the video gaming market by creating games in niche and neglected genres like vertically-scrolling shoot-'em-ups (e.g. Raptor and Tyrian) or racing games (e.g. Wacky Wheels and Skunny Kart) or RPGs (God of Thunder and Realmz), until finally, as the video game market again grew and shifted, and major publishers took control, how the shareware system faded into the background and fell from memory.