This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Trains, Culture and Mobility: Riding the Rails goes beyond textual representations of rail travel to engage an impressive range of political, sociological and urban theory. Taken together, these essays highlight the complexity of the modern experience of train mobility, and its salient relation to a number of cultural discourses. Incorporating traditionally marginal areas of cultural production such as graffiti, museums, architecture or even plunging into the social experience of travel inside the traincar itself, each essay constitutes an attempt to work from the act of riding the train toward questions of much larger significance. Crisscrossing cultures from the New World and Old, from East and West, these essays share a common preoccupation with the way in which trains and railway networks have mapped and re-mapped the contours of both cities and states in the modern period. Bringing together individual and large-scale social practices, this volume traces out the cultural implications of "Riding the Rails."

The amusement parks which first appeared in England at the turn of the twentieth century represent a startlingly novel and complex phenomenon, combining fantasy architecture, new technology, ersatz danger, spectacle and consumption in a new mass experience. Though drawing on a diverse range of existing leisure practices, the particular entertainment formula they offered marked a radical departure in terms of visual, experiential and cultural meanings. The huge, socially mixed crowds that flocked to the new parks did so purely in the pursuit of pleasure, which the amusement parks commodified in exhilarating new guises. Between 1906 and 1939, nearly 40 major amusement parks operated across Britain. By the outbreak of the Second World War, millions of people visited these sites each year. The amusement park had become a defining element in the architectural psychological pleasurescape of Britain. This book considers the relationship between popular modernity, pleasure and the amusement park landscape in Britain from 1900-1939. It argues that the amusement parks were understood as a new and distinct expression of modern times which redefined the concept of public pleasure for mass audiences. Focusing on three sites - Blackpool Pleasure Beach, Dreamland in Margate and Southend's Kursaal - the book contextualises their development with references to the wider amusement park world. The meanings of these sites are explored through a detailed examination of the spatial and architectural form taken by rides and other buildings. The rollercoaster - a defining symbol of the amusement park - is given particular focus, as is the extent to which discourses of class, gender and national identity were expressed through the design of these parks.

Full of relevant information, this book covers the whole field of picture postcard production in Britain. It is an indispensable reference to a vast amount of collectable pictorial material.