Originally published in 1957, New Developments in Analytical Psychology built on the work of C.G. Jung. Jung’s researches into the unconscious had led him to study the history of religion and the hitherto little understood psychology of alchemy; they had directed him away from child psychology and also, in later years, away from clinical analysis as well. Nonetheless his discoveries and theories have essential relevance in both these spheres. All the papers in this volume complement and amplify Jung’s work. The author made a special study of child analysis and ego development and here publishes his conclusions in a series of papers. The studies of children led to developments in analytic techniques which are worked out in a longer essay on the transference, to the understanding of which analytical psychology has a unique contribution; they have also stimulated a reassessment of the relation between the concept of archetypes and modern theories of heredity, instinct, neuro-physiology, and evolution, in which there had been much misunderstanding at the time. Michael Fordham was the last of the founders of a movement in psychoanalysis, and pioneered the Jungian analysis of children. This significant, early work can now be read and enjoyed in its historical context.

The vast majority of research in social psychology focuses on momentary events: an attitude is changed, dissonance is reduced, a cognition is primed, and so on. Little attention is a paid to the unfolding of events over time, to social life as an ongoing process in which events are related in various ways as life unfolds. Originally published in 1984, Historical Social Psychology opens a space for theory and research in which temporal process is central. Contributors to this broad-ranging work provide a rich range of perspectives, from the theoretical to the methodological, from micro-sequences to the life-span, and from contemporary history to the long durée. Together, these authors set the stage for a major shift in the focus of social psychological inquiry.

In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

The fields of social behaviour and personality had for the most part been studied separately, originally published in 1986, this title was one of the first to consider them together. Social behaviours and contexts are analysed and distinctions are suggested. Social behaviours not previously seen as similar are linked. This a great opportunity to rediscover the work of Arnold Buss one of the greats in Social Psychology.

Originally published in 1987, the contributors bring their different orientations to the study of child development and genetic epistemology to show the continuing value of Piaget's theory and its fruitfulness in providing insights which permit the advancement of science. This volume contains the proceedings of the VIIth Advanced Course of the "Fondation Archives Jean Piaget", held at the University of Geneva in 1985. The lectures and discussions included in this volume will help the reader to understand Piaget in the context of twentieth-century science and philosophy and to consider the present and future of the theory, as it was seen at the time of original publication.

The Science of Living explores 'Individual Psychology' as a science in its own right, and discusses the different aspects of 'individual psychology' and how it can be applied to everyday life. This book includes sections on the inferiority complex, the superiority complex, and other related aspects like love, marriage, sex and sexuality, and the education of children. A seminal text in the history of psychoanalysis, this is a text that will appeal to those with a keen interest in psychology and Adlerian therapy, and it is not to be missed by the discerning collector. Many antiquarian books such as this are increasingly hard-to-come-by and expensive, and it is with this in mind that we are republishing this volume now in an affordable, modern edition complete with a specially commissioned new biography of the author.