Promoting Health: A Practical Guide continues to offer health promotion workers with an essential guide to day-to-day planning and service delivery in a variety of different areas of practice. Describes the international and national strategies and movements that have emerged to reduce inequalities in health Examines the concept of need and provides tools to assist in the identification of health promotion needs Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice Shows how to ensure that health promotion work contributes to local and national strategies Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics Shows how to develop key skills that include information management, report writing, time management, project management, and change management Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television Will reflects recent changes to the structure and organisation of the NHS To include national standards for work in health promotion and public health Discusses the latest research on the comparative effectiveness of different approaches to health promotion Refers to the effectiveness of novel techniques, including the use of Social Media via Twitter and YouTube.

Promoting Health is a seminal text that has been used in the training and education of health promoters over the last 25 years and has shaped health promotion practice in the UK. This 6th edition has undergone significant revision by a new author, Angela Scriven, a leading academic widely published in the health-promotion field, bringing it up to date with current practice. The text provides an accessible practical guide for all those involved in health promotion. Concerned with the what, why, who and how of health promotion, it is invaluable to students of the discipline. Fully updated to meet the needs of today’s public health practitioners Case studies and exercises enable application of ideas Provides practice and guidance on report writing, running meetings and working with the media and influencing policy Discusses working with groups and networks, as well as individual clients User-friendly, interactive style New, contemporary format

Abstract: This easy-to-read health education guide is designed to be used as a basic, comprehensive text, as a self-teaching aid, and as a source of materials and ideas for group teaching by course tutors. Concepts of assessing health education needs, setting priorities and planning programs are also discussed. Thirty-eight exercises, quizzes and study questions, numerous case-studies and cartoons are included.

Leading the field in public health for over 30 years, Ewles & Simnett's seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice. New edition of a seminal text fully updated for today's reader Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals Authoritative and accessible writing style helps make learning easy Reflective activities help students consolidate their learning Case studies - many from real life - provide practical examples to help readers apply concepts to their own setting Gives emphasis to good communication and the effective use of communication tools Practice points help readers structure their study and recap on what they have learned Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging' Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

This text introduces students to the principles and practice of health promotion in Australian and international public health contexts.

“b>"This book should become a key textbook of choice for a wide range of health care professionals and students. It encourages autonomous learning and helps develop critical analytical skills ... Each chapter follows a logical progression using key objectives which relate to a range of activities and up to date evidenced based sources of information. The range of depth and breadth of material is contemporary and as such should meet the academic, managerial and clinical background of the reader." Helen Matthews, Senior Lecturer in Health and Community Care, University of West London, UK "This text represents a useful, well-pitched contribution .... The book is densely packed but skilfully written to feel comfortable for the reader; challenging in places but never to the extent to discourage engagement." Jane Thomas, Acting Head of College of Human and Health Sciences, Swansea University, UK Do you have difficulties deciding which health promotion activities facilitate behavioural change? This accessible book focuses on the practical activity of health promotion and shows students and practitioners how to actually apply health promotion in practice. The book uses case scenarios to explore how health promotion activities can empower individuals to make decisions that change their health related behaviour. This book explores the role of health promotion and explores a number of practical approaches, such as developing client's self-awareness and skills, working with groups and communities and social marketing and the mass media. The book includes: Learning outcomes, think points and implications for practice, giving readers guidance on engaging with health promotion Multi-setting case studies including schools, prisons and the local community Activities to develop self-awareness, self-esteem, assertiveness, empowerment, communication and life skills A Guide to Practical Health Promotion is suitable for allied health professionals, nurses and students involved in health promotion practice and will help you to build confidence in your health promotion skills.

The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management. As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more. Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies. The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application. The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting change.