The true story of American Airlines pilots who ferried essential supplies to US troops over the Himalayas is recounted in this thrilling WWII history. In late 1941, to prevent a Japanese invasion of India, President Roosevelt formed a defensive line on the eastern side of the Patkai and Himalayan Mountain Ranges. To support these troops, he needed an air supply from Eastern India. But he lacked the aircraft and pilots capable of navigating “The Hump”—the dangerous path over the world's highest mountains. The solution was Project Seven Alpha: a plan to enlist the DC-3 aircraft and World War I veteran pilots of American Airlines. This newly formed Squadron would fly these medium-range aircraft in a series of long-distance hops across the Pacific and Southern Asia to the Assam Valley in India. They would then establish the vital supply route carrying arms, ammunition and food to the Allied bases and return with wounded personnel. Based on the experiences of those who were involved, this is the story of this little-known operation of the Burma Campaign.

In late 1941, President Roosevelt agonized over the rapid advances of the Japanese forces in Asia; they seemed unstoppable. He foresaw their intentions of taking India and linking up with the two other Axis Powers, Germany and Italy, in an attempt to conquer the Eastern Hemisphere. US naval forces had been surprised and diminished in Pearl Harbor and the army was not only outnumbered but also ill-prepared to take on the invading hoards. One of Roosevelts few options was to form a defensive line on the eastern side of the Patkai and Himalayan Ranges; there, he could look for support from the Chinese and Burmese. It was the only defence to a Japanese invasion of India.To support and supply the troops who were fighting in hostile jungle terrain, where overland routes had been cut off, he desperately needed to set up an air supply from Eastern India. His problem was lack of aircraft and experienced pilots to fly the dangerous Hump, over the worlds highest mountains. Hence the inception of Operation Seven Alpha, a plan to enlist the aircraft—DC-3s—and the pilots—veterans of World War One—of American Airlines. This newly formed elite Squadron would fly the medium-range aircraft in a series of long-distance hops across the Pacific and Southern Asia to the Assam Valley in India. They would then create and operate the vital supply route, carrying arms, ammunition and food Eastward to the Allied bases, before returning with wounded personnel. This is the story of that little-known operation, carried out in the early days of the Burma Campaign.The book is based on first-hand experiences of those who were involved, and it serves as a fitting tribute to the bravery and inventiveness of a band of men who answered their countrys desperate call at the outset of the war against Japan in Asia.

Complex water problems cannot be resolved by numbers or narratives. Contingent and negotiated approaches are necessary for actionable outcome. In the face of a constantly changing array of interconnected water issues that cross multiple boundaries, the challenge is how to translate solutions that emerge from science and technology into the context of real-world policy and politics. Water Diplomacy in Action addresses this task by synthesizing two emerging ideas––complexity science and negotiation theory––to understand and manage risks and opportunities for an uncertain water future. Rooted in the ideas of complexity science and mutual gains negotiation, this edited volume shows why traditional systems engineering approaches may not work for complex problems, what emerging tools and techniques are needed and how these are used to resolve complex water problems.

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

PIC Projects and Applications Using C details how to program the PIC microcontroller in the C language. The book takes a learn-by-doing approach, with applications covering topics such as inputs, outputs, keypads, alphanumeric displays, analogue-to-digital conversion, radio transmitters and receivers, data EEPROM, interrupts and timing. To aid debugging, the book provides a section detailing the use of the simulator and in-circuit debugger. With this book you will learn: How to program the PIC microcontroller in C Techniques for using the simulator and debuggers to find faults on your code The ins and outs of interfacing circuits, such as radio modules and liquid crystal displays How to use the PIC on-board functions, such as interrupts and timing modules, and make analogue measurements Relevant parts of the language are introduced and explained when required for those new to the subject Core principles are introduced gradually for self-paced learning Explains how and why a software program works, and how to alter and expand the code