The Walt Disney World Resort near Orlando, Florida is one of the world's most famous vacation destinations. This iconic resort is now located in what once was thousands of acres of swamp and marshland. Through spy-like moves and innovative strategies, Walt Disney and his cadre of creative leaders turned this massive swamp land into today's Disney World. This books shares the amazing behind the scenes story of how Disney's Florida resort, code-named Project Future, rose from the marshes of Central Florida to become one of the world's most popular theme park resorts.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** You want to be your own boss, but how do you make the right decision and make it happen? The world of work is unrecognizable from when you started your career. It’s full of uncertainty, but it’s also full of opportunities. Never has it been easier to start a business and make an impact in the world. Taking inspiration from project management techniques, Rob Kerr shows you how to test your ideas, get clarity, and launch a successful independent career. You’ll discover: THE S.O.R.T.E.D. FRAMEWORK – to get your mindset right. THE I.N.P.U.T.S. FRAMEWORK – to critically analyse your business proposal. THE 6-STEP F.U.T.U.R.E. METHOD – to develop and deliver your plan. Rob Kerr had a number of false starts in his own career before finding his path. A project manager for over a decade, he set up his first business in 2014 and has since found satisfaction and balance. Now he shares his approach with aspiring entrepreneurs, contractors, and freelancers, supporting them through these critical decisions and showing them how to flourish on their own unique journey.

This book is open access under a CC-BY licence. Part of the AHRC/British Library Academic Book of the Future Project, this book interrogates current and emerging contexts of academic books from the perspectives of thirteen expert voices from the connected communities of publishing, academia, libraries, and bookselling.