Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles. This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs. Principles of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a week’s worth of coursework. The text can also function as the first step in a student’s journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks. The text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.

This text details the principles of behavior analysis (as well as the experimental evidence underlying the principles) and examines the factors that make behavioral principles effective.

APPLIED BEHAVIOR ANALYSIS Applied Behavior Analysis: Principles and Procedures for Modifying Behavior will serve as a resource for students who plan to become behavior analysts to design and conduct interventions to change clients’ behaviors. Author, Edward P. Sarafino provides an understanding of the fundamental techniques of applied behavior analysis by presenting its concepts and procedures in a logical sequence and giving clear definitions and examples of each technique. This book will guide readers to learn: how to identify and define the behavior to be changed and how a response is determined by its antecedents and consequences, usable, practical skills by specifically stating the purpose of each technique, describing how it is carried out, and presenting guidelines and tips to maximize its effectiveness, why and how to design a program to change a behavioral deficit or excess by conducting a functional assessment and then selecting and combining techniques that can be directed at the behavior itself and its antecedents and consequences, and, to illustrate why and how to collect and analyze data. Here is what reviewers have said about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior: “Overall, this textbook provides a thorough, concise, and engaging introduction to applied behavior analysis.” Rafael Bejarano, Henderson State University This textbook “… provides good, basic explanations of concepts in Applied Behavior Analysis that are easy to grasp for undergraduate students.” Lisa Gurdin, Northeastern University This textbook is, “Comprehensive. Easily accessible” and it has “ Great illustrations and examples.” Joel Kevin Thompson, University of Southern Florida To learn more about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior, please visit us at www.wiley.com/college/sarafino.

This revision of Miller's successful text has been extensively field tested, and is ideal for the freshman/sophomore level Behavioral Modification or Applied Behavior Analysis course. Light-hearted, yet comprehensive, this text uses generalization programming to teach students how to apply behavioral concepts to complex everyday situations. The author introduces, defines, and illustrates each behavior modification concept and then immediately engages students with recall questions and vignettes that show students how to apply concepts to the real world.

Since the first edition of Principles of Behavior, the authors have sought to address the unique needs of students. This title has been written so that students of all levels will benefit from a solid introduction to the principles of behavior. The authors have laid the groundwork for behavior analysis through an exploration of experimental, applied, and theoretical concepts. Case studies and everyday examples help readers apply principles of behavior to real life. About the Book: This book also is integrated with the Behavior Analyst Certification Board task list and serves as an excellent introduction to many of the BACB tasks.