Presents a text and casebook that covers the principles of effective writing and speaking. This work features eighteen end-of-chapter case studies that were developed at Harvard Business School. The cases put the reader in the role of decision maker and communicator in actual business situations.

This Book Is A Sincere Attempt To Explain The Operating Functions Of Management And Tools Of Communications In A Simple And Lucid Language. The Primary Object Of Writing This Book Is To Meet The Requirements Of C.A. (Professional Examination-One) Students. However, This Book Will Also Be Very Useful For The Students Doing B.Com., M.Com., Mba And Other Professional Courses. Even A Layman Who Is Interested In Knowing Basics Of Management Principles And Communication Skill Will Find This Book Extremely Useful.

Rev. ed. of: Effective business communication. 1998.